ENTRIES TAGGED "advertising"

When media rebooted, it brought marketing with it

When media rebooted, it brought marketing with it

Mitch Joel on matching marketing platforms to your needs and why book ads might work.

In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.

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Leaky paywalls and ads: What publishers can learn from the New York Times

Leaky paywalls and ads: What publishers can learn from the New York Times

How advertising and freemium apply to books.

Recent analysis of the New York Times' online paywall has put emphasis on advertising and the freemium model. Book publishers may not realize it, but those same things can also apply to their content products.

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Dominant form of journalism foretold by Reynolds Journalism Institute

Dominant form of journalism foretold by Reynolds Journalism Institute

Why a new proposal for making the news business sustainable deserves attention.

A new paper from the Reynolds Journalism Institute deserves a look from anyone interested in publishing, social networking, or democratic discourse.

Comments: 2
Four short links: 26 July 2011

Four short links: 26 July 2011

Advertising Keywords, Javascript Koans, Etsy Open Source Testing, Wieldy Selections

  1. Google Keyword Advertising — interesting infographic about the most lucrative advertising categories for Google. #20 is an eye-opener!
  2. Javascript Koans (GitHub) — an interactive learning environment that uses failing tests to introduce students to aspects of JavaScript in a logical sequence. (via Javascript Weekly)
  3. Etsy AB (GitHub) — Etsy’s framework for A/B testing, feature ramp up, and more. (via Randy J. Hunt)
  4. Chosen (GitHub) — a JavaScript plugin that makes long select boxes more wieldy. (via Steve Losh)
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Four short links: 28 April 2011

Four short links: 28 April 2011

Mobile Gambling, Science Copyright, Failure of Advertising, and Data Businesses

  1. Mobile Gaming Device — Cantor Gaming (division of Wall St’s Cantor Fitzgerald) has released a Windows Mobile device to make live bets during a game. Real-time isn’t just for trading, it’s also for sports gambling too.
  2. Copyright Isn’t Just Hurting Creativity, It’s Killing Science (Video) — Larry Lessig tackles science. I’ve been grappling with technology transfer and the commercialization of academic research for a while, and most scientific discoveries aren’t immediately useful. Some, a rare few, are eventually useful, but even then only after a long time and lot of money spent making repeatable, efficient, and scalable processes from those discoveries. Most science is useless in this sense, never leading to product, so perhaps the general advance of knowledge would happen faster if we worried less about universities doing the commercialization and instead let them get back to focus on discovering more about the world around us. (via BoingBoing)
  3. This Tech Bubble is Different (BusinessWeek) — notable for this killer quote: “The best minds of my generation are thinking about how to make people click ads,” he [Hammerbacher] says. “That sucks.”
  4. How US News Abandoned Print and Learned to Love Its Data — now has multiple revenue streams including advertising, lead generation, special-edition print, and licenses, all keyed around its data.
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Four short links: 15 April 2011

Four short links: 15 April 2011

Tweets as Ads, Do Not Track, OnePage Site, and Lessons Learned

(the author apologizes for the late publication of this item)

  1. Twitter’s Biggest Problem: Tweets are Ads — having just been to my first social media marketing conference, I see what the author’s talking about. Would you want to pay for advertising in the middle of a sea of free ads? (via Hacker News)
  2. Safari and Do Not Track Support — now that there’s a technical mechanism for consumers to opt out, the next step is to mandate that publishers respect it. Problem: compliance with do-not-track is largely invisible, so there’s nothing like the feedback loop you get with Do Not Call lists where ANY telemarketer is instantly identifiable as a lawbreaker. Instead, you’ll only know Do Not Track is not working if you see useful advertisements. What the–?
  3. OnePager — a library-focused one-page website for libraries, attempting to focus the library on providing useful information rather than a lot of it. There’s a lesson here for almost every institution with a website. (via Nina Simon)
  4. Max Levchin’s Lessons Learned — some resonant ones: You can have successful teams where people hate but deeply respect each other; the opposite (love but not respect among team members) is a recipe for disaster.
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Four short links: 11 April 2011

Four short links: 11 April 2011

Facebook for Non-Profits, Groklaw is Goneburger, Map Ads Mandatory, and Corruption Fought

  1. Fundraising on Facebookonly 7% [of companies surveyed] cited social networking as one of their most effective sources for customer acquisition [...] only 2.4% of non-profits were able to raise over 10k through Facebook in 2010. (via Chris Brogan)
  2. Groklaw ClosesThere will be other battles, and there already are, because the same people that propped SCO up are still going to try to destroy Linux, but the battlefield has shifted, and I don’t feel Groklaw is needed in the new battlefield the way it was in the SCO v. Linux wars. PJ did a wonderful thing and we’ll miss both her and GrokLaw. (via Don Christie)
  3. Google Maps ToC Changeswe now require that any new Maps API applications going forward display any advertising delivered in the maps imagery, unless the site concerned has a Google Maps API Premier license. (via Flowing Data)
  4. Root Strikers — Lessig’s new project. Thoreau wrote, “There are a thousand hacking at the branches of evil to one who is striking at the root.” The root of our political evils is money. Our goal is to build a network of rootstrikers—to talk about this issue, clearly identify the problem, and work together towards practical reforms. At the moment it’s “post and comment” site, a forum, but I hope he’s building an army to channel to other acts. Check out his splendid talk on the subject.
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Search Notes: The future of advertising could get really personal

Search Notes: The future of advertising could get really personal

Google mines data for more predictions, Yahoo and Bing evolve the search experience, and how search could change advertising.

In the latest Search Notes: A look at how Google is using its data to make even more predictions; Yahoo and Bing continue to evolve their search experiences; and a look at how search could change advertising and help a few other industries along the way.

Comments: 3
Four short links: 23 March 2011

Four short links: 23 March 2011

Health Prediction, Fake Ads, Bogus Patents, and Realtime Graphing

  1. The Heritage Health Competition — Netflix-like contest to analyze insurance-claims data to develop a model that predicts the number of days a patient will spend in hospital in the coming year. $3M prize. (via Aza Raskin)
  2. Historically Hardcore — fantastic fake Smithsonian ads that manage to make the institution sexy. Naturally they’ve been asked to take them down.
  3. Another Plato Innovation Ignored — turns out the above-the-fold doodle has a long and glorious history, culminating in a fantastic demonstration of our broken patent system.
  4. GraphiteEnterprise scalable realtime graphing. Apache 2.0-licensed, written in Python. (via John Nunemaker)
Comment: 1
Four short links: 9 February 2011

Four short links: 9 February 2011

Javascript Library, Devops Speeds, Kindle Sales, and AOL's Master Plan

  1. isotope — dazzling Javascript library.
  2. Designs, Lessons, and Advice from Building Large Distributed Systems (Slideshare) — in the words of Matt Webb, through whom I found it, There’s a lovely collection of numbers from Jeff Dean at Google, about how long common computer processor and network operations take. [...] What makes this more human is this comparison, which reveals a little bit about computer time: your equivalent to a computer looking up data from a chip is remembering a fact from your own brain. Your equivalent to a computer looking up data from a disk is fetching that fact from Pluto. Computers live in a world of commonplace interactions not the size of a house, like us, but the Solar System. On their own terms, they are long, long lived, and vast.. (via Matt Webb)
  3. Amazon Selling More Kindle Books Than Paperbacks (New Scientist) — Since the beginning of the year, for every 100 paperback books Amazon has sold, the Company has sold 115 Kindle books. Additionally, during this same time period the company has sold three times as many Kindle books as hardcover books. (via Brad DeLong)
  4. The AOL Way — the leaked business plan for AOL’s content farms. I was fascinated by how big companies plan, but this is yet more sausage best made unseen. Most sausagey for me was Slide 33 showing the fantasy: a story suggested by high searches and advertising possibilities, with heavily “SEO optimized” text. (via Chris Heathcote on Delicious)
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