ENTRIES TAGGED "advertising"

Pages before ads and other Facebook marketing tips

Pages before ads and other Facebook marketing tips

Authors Dan and Alison Zarrella on how businesses can put Facebook to use.

Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns.

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Four short links: 13 January 2011

Four short links: 13 January 2011

Strict Javascript, Data Corporation, Business Models, Graph Visualization

  1. Strict Mode is Coming to Town (YUI Blog) — Javascript gets strictures. In addition to the obvious benefits to program reliability and readability, strict mode is helping to solve the Mashup Problem. We want to be able to invite third party code onto our pages to do useful things for us and our users, without giving that code the license to take over the browser or to misrepresent itself to the user or our servers. We need to constrain the third party code.
  2. Public Data Corporation — UK to form a corporation to centralize both opening and commercializing government data. “A Public Data Corporation will bring benefits in three areas. Firstly and most importantly it will allow us to make data freely available, and where charging for data is appropriate to do so on a consistent basis. It will be a centre where developers, businesses and members of the public can access data and use it to develop internet applications, inform their business decisions or identify ways to run public services more efficiently. Some of this work is already taking place but there is huge potential to do more. Secondly, it will be a centre of excellence where expertise in collecting, managing, storing and distributing data can be brought together. This will enable substantial operational synergies. Thirdly, it can be a vehicle which will attract private investment.” Did I wake up in crazyland? Private Investment?!!
  3. What If Flickr Fails — thoughtful piece about business models. Among all the revenue diets a company might have, advertising equates best with candy. Its nutritive value is easily-burned carbohydrates. A nice energy boost, but not the protein-rich stuff comprised of products and services that provide direct benefits or persistent assets.
  4. Arbor.js — graph visualization library in Javascript.
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Four short links: 10 November 2010

Four short links: 10 November 2010

Facebook Behaviour, Multitouch Modelling, Early Ads, and Gaming Public Transportation

  1. Risk Reduction Strategies on Facebook (danah boyd) — Mikalah uses Facebook but when she goes to log out, she deactivates her Facebook account. She knows that this doesn’t delete the account – that’s the point. She knows that when she logs back in, she’ll be able to reactivate the account and have all of her friend connections back. But when she’s not logged in, no one can post messages on her wall or send her messages privately or browse her content. Two very interesting practices designed to maintain not just some abstract idea of “privacy” but, more important, control.
  2. Beautiful Modeler a software tool for gestural sculpting using a multi-touch controller such as an iPad. (via Andy Baio)
  3. How Telephone Directories Transformed America — this caught my eye: Less than a year after the New Haven District Telephone Company issued its first directory, it issued a second, and that one augmented listings with advertising. (via Pete Warden)
  4. Chromaramaa game that shows you your movements and location as you swipe your Oyster Card in and out of the Tube. Points are awarded for avoiding rush hour, visiting new stations, etc. They say they want to change behaviour, but I don’t believe people ride public transportation to collect points, so they travel when they have to and so won’t change their commute times. Would love to be proven wrong, though. (via Roger Dennis)
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Four short links: 3 November 2010

Four short links: 3 November 2010

Engineering Management, Open Source Escrow, Media Immunity, and Small-run Production

  1. Five Google Engineering Management Mistakes — interesting to see informed criticism, because Google’s style is often presented as a winning model. TLs [Tech Leads] were still evaluated as individual contributors. Leads to poor management practices: Grabbing all the sexy work for themselves; Providing negative evaluations for team members so they look good in comparison; Not paying attention to team member needs or requests; Confrontational relationships between team members and TLs (in some dysfunctional cases).
  2. Community Escrow (Simon Phipps in Computerworld) — interesting take on open source as a way of protecting against the interests of a vendor changing to no longer be aligned with those of the customer. The kicker: If the product was “open core” – with the key commercial features kept proprietary – it will be very hard for anyone to provide continuity. This is especially true if you are using the software as a service, because the critical know-how to make the software reliably run in the cloud is unlikely to be included in the open source project. Hear, hear. Cloud and open core are new enough that we still blow kisses every time we meet, but that honeymoon will pass and before long it’ll be hostile cold stares and long contemplative silences spent gazing out the window, musing on their shortcomings.
  3. Data Story Telling (Pete Warden) — Pete nails something I’ve been chewing on: in this model, a new form of media is like an infection hitting a previously unexposed population. Some people figure out how it can be used to breach the weak spots in the audience’s mental ‘immune system’, how to persuade people to believe lies that serve the propagator’s purpose. Eventually the deviation from reality becomes too obvious, people wise up to the manipulation and a certain level of immunity is propagated throughout the culture. The same is true for advertising: we’re in an arms race, novelty against neuroplasticity.
  4. Whimsy (and Clothes) For Sale (NY Times) — “We could never afford to make product in volume, so we adopted kind of like a Beanie Baby approach: we’d create small collections that supremely rabid buyers would end up buying,” Mr. Lindland said, noting that some customers own more than 20 pairs of his signature pants. “They’re a collectors’ item, oddly enough.” Small-run manufacturing embraced as a differentiating advantage, rather than as a competitive disadvantage.
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Email still isn't dead

Email still isn't dead

Thrillist founder Ben Lerer on the staying power of newsletters.

Despite predictions of its imminent demise, email continues to be a viable medium — not only for communication, but for advertising as well. In this interview, Thrillist co-founder and Web 2.0 Expo NY speaker Ben Lerer explains why he remains bullish on email.

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Four short links: 14 September 2010

Four short links: 14 September 2010

Facebook Bank, New in NoSQL, Twitter Numbers, and Open Source EEG Driver

  1. ASB Bank’s Facebook Virtual Branch — the world’s first Facebook branch of a bank, where you can live chat with tellers. (via Vaughn Davis)
  2. SciDB — GPLv3 NoSQL database. In addition to being multi-dimensional and offering array based scaling from megabytes to petabytes and running on tens of thousands clustered nodes, SciDB’s will be write once read many, allow bulk load rather than single road insert, provide parallel computation, be designed for automatic rather than manual administration, and work with R, Matlab, IDL, C++ and Python. (that from The Register) (via jsteeleeditor on Twitter)
  3. Twitter By The Numbers (Raffi Krikorian) — given to answer the question “what’s so hard about delivering 140 characters?”. They hit a peak of 3283 inbound tweets/second. Every time Lady Gaga tweets, 6.1M people have to get it. (via Alex Russell)
  4. EmoKit — an open source driver to the $300 Emotiv EPOC EEG headset. (via BoingBoing)
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Hacking online advertising

Hacking online advertising

Two recent ads contradict common attitudes and hint at something bigger.

Grand and bold declarations about the demise of online advertising — and the web itself — get all the attention. But two recent ads serve as countermeasures to the gloom: hackers are calibrating online advertising to serve their own specific needs.

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How to fix online advertising

How to fix online advertising

Fark's Drew Curtis lays out a plan for improving online ad sales.

Fark.com founder Drew Curtis, a speaker at next month's Web 2.0 Expo, outlines specific moves that will improve online ad sales. He also weighs in on the most useful online metrics and he explains why paywalls are "the kiss of death" for legacy media websites.

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The missing link in Twitter's ad program

A future version of Promoted Tweets needs to include the user base

It's early and I'm undoubtedly jumping the gun, but Twitter's clever Promoted Tweets program is missing one key component: the user base. If Twitter really wants to emulate Google's ad success, it'll need to empower users and developers.

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Four short links: 29 March 2010

Four short links: 29 March 2010

Distributed Comments, Graph Exploration, Body as UI, and Genomic Advertising

  1. Salmon Protocol — protocol to unite comments and annotations with original web pages. A distributed solution to the problem that Disqus tackles in a centralised fashion. Important because we’ll all be historians of our earlier lives and dissipated prolific micro-content is a historian’s nightmare.
  2. Gephi — open source (GPLv3) interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical graphs. I believe tools for data exploration, versus static infographics, are the only way to develop a new sense for data. (via mattb on Delicious)
  3. Skinput — a bio-acoustic sensor lets you use your skin to write, tap, drag, etc. See also BBC article. (via Mike Loukides)
  4. First Synthetic Genome Secret Messages Decoded (Wired) — the first synthetic genome contained advertisements (“VENTNERINSTITVTE”, “CRAIGVENTNER”). I can’t figure out whether it’s a cheeky easter egg in the finest geek tradition, or whether it’s as if the Apollo 11 had “BUY COKE” on the side or Magellan’s yachts had sails emblazoned with “VENETIAN GLASS: BEST IN THE WORLD!”. (via christianbok on Twitter)
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