Edie Freedman reveals how the animal covers came to be and how you can help those same animals stick around.
The exchange often goes like this:
Stranger: “Where do you work?”
Me: “O’Reilly Media.”
Stranger: “O’Reilly …”
Me: “You know the books with the animals on the covers?”
Stranger: “Oh yeah!”
And off we go….
Animals have shaped O'Reilly. Now it's time to give back through the O'Reilly Animals campaign.
No one needs to be told that the tarsier and the camel are O’Reilly Media icons. So are the llama, the elephant, and the flying fox. And hundreds of other animals. Authors speculate on the significance of the animals chosen to grace their books. Customers take pictures of their collections and send them to us. Everyone has a favorite…