ENTRIES TAGGED "applied machine learning"

A good nudge trumps a good prediction

Identifying the right evaluation methods is essential to successful machine learning.

Editor’s note: this is part of our investigation into analytic models and best practices for their selection, deployment, and evaluation.

We all know that a working predictive model is a powerful business weapon. By translating data into insights and subsequent actions, businesses can offer better customer experience, retain more customers, and increase revenue. This is why companies are now allocating more resources to develop, or purchase, machine learning solutions.

While expectations on predictive analytics are sky high, the implementation of machine learning in businesses is not necessarily a smooth path. Interestingly, the problem often is not the quality of data or algorithms. I have worked with a number of companies that collected a lot of data; ensured the quality of the data; used research-proven algorithms implemented by well­-educated data scientists; and yet, they failed to see beneficial outcomes. What went wrong? Doesn’t good data plus a good algorithm equal beneficial insights? Read more…

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