"audience" entries
The media-marketing merge
Can good content come from pay-to-play relationships?
I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works:
“It’s quite simply a tenancy fee. A licensing fee that the marketer pays every single month. It’s based on a minimum of a six-month commitment. There’s two different tiers, a $50,000-per-month level and a $75,000-per-month level.” [Discussed at the 4:12 mark.]
Take a look at some of the views BrandVoice companies are getting. You can see why marketers would be interested. Read more…
A study confirms what we've all sensed: Readers are embracing ereading
BISG's Angela Bole on results from the "Consumer Attitudes Toward E-Book Reading" study.
In this interview, Angela Bole of the Book Industry Study Group reviews results from the "Consumer Attitudes Toward E-Book Reading" study. She says the data looks good for publishers, assuming they can develop the right business models.
Pandora's ubiquitous platform play
Pandora's model could apply to other content creators and distributors.
Pandora isn't betting on one platform, it's betting on all of them: computers, mobile devices, stereos, even cars. It's a smart move — and one that should be studied — because it meshes with the digital consumption habits of users.
Quarantined Conferences: Claustrophobic Technophiles or Attentive Audiences?
Loren Feldman. 1938 Media. Audience Conference. That’s about as much of a summary as you’ll find about the Audience Conference held in New York last Friday. That’s because there were no open laptops allowed during the performances. There was also no Wi-Fi, no video streaming, no tweeting, and no blogging. I disagree with the notion that everything needs to be live streamed, live blogged, and live tweeted merely because we can.
Microsoft/O'Reilly Alliance Means DRM-free Ebooks Coming from MS Press
Full details are in Tim's post on the Radar blog (and in the Press Release and in the statement from Microsoft ), but thought one part of this deal worth calling out specifically here: I'm particularly excited that as part of this agreement, Microsoft has committed to make its ebooks DRM-free and device-independent. One of our goals at O'Reilly has…
Newspapers Pursued New Tech with Wrong Intentions
In a column at Slate, Jack Schafer says newspapers' overcommitment to form and content lock-in led to the industry missing Web opportunities: From the beginning, newspapers sought to invent the Web in their own image by repurposing the copy, values, and temperament found in their ink-and-paper editions. Despite being early arrivals, despite having spent millions on manpower and hardware,…
The Confusion Between Content and Containers
The digital realm allows content and containers to exist separately, but their old bond is still tough to break
Target, Serve and Adapt: A Simple Model for Audience Development
Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.
Guccione: Print Downturn Traces Back to Pre-Internet Era
Bob Guccione Jr. says the decline in print readership started long before the Internet arrived. From The Huffington Post: I know the conventional wisdom: that readership is being lost to the speed and efficiency of the Web. But I think the decline of traditional publishing, especially magazines, is more deeply rooted in an arrogance and laziness that goes back 30-plus…
The Media Industry's Perspective Problem
Media orgs that focus on content containers rather than content consumers will be stymied by "reverse publishing" and other bad habits.