ENTRIES TAGGED "audience"

TOC Recommended Reading

On Being Positive in August (Adam Hodgkin, Exact Editions) Publishers need to consider the possibility that anything that can be published, will certainly be published digitally, and will, in principle, be available anywhere from many devices. That does not mean that it all will be free (why should it mean that?). But it does mean that it will either…

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The Media Industry's Perspective Problem

Media orgs that focus on content containers rather than content consumers will be stymied by "reverse publishing" and other bad habits.

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