ENTRIES TAGGED "behavioral advertising"

If followers can sponsor updates on Facebook, social advertising has a new horizon

The frequency of sponsored posts looks set to grow.

This week, I found that one of my Facebook updates received significantly more attention that others I’ve posted. On the one hand, it was a share of an important New York Times story focusing on the first time a baby was cured of HIV. But I discovered something that went beyond the story itself: someone who was not…
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Want to know where to build a new store? Check your human density data

Want to know where to build a new store? Check your human density data

Skyhook's Ted Morgan on the applications of human density data.

Ted Morgan, Skyhook co-founder and CEO, discusses the value of human density data and why it will help drive marketing, business and development decisions.

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Being online: Your identity to advertisers–it's not all about you

Advertisers collect information on us for two reasons: to target us as
individuals and to place us in collective categories of consumers.
This section of the identity article coves a few of their techniques.

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