ENTRIES TAGGED "book marketing"

Top Stories: May 7-11, 2012

Top Stories: May 7-11, 2012

Benefits of a Velocity diet, data journalism's history, it's evolution time for booksellers.

This week on O'Reilly: We learned how the Velocity Conference site got a big makeover thanks to Velocity practices, Liliana Bounegru offered a brief history of data journalism, and Joe Wikert explained how booksellers can reinvent themselves.

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Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing

Inside the promotion of "How To Be Black."

Make it easy for people to help you — that’s a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

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The core of the author platform is unchanged — it’s the tools that are rapidly changing

The core of the author platform is unchanged — it’s the tools that are rapidly changing

Author Jeff Potter on the changing role of the author and how to market your own book.

"Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book."

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