ENTRIES TAGGED "brand"

True in spirit: Why I liked "Captain America," but didn't like "John Carter"

True in spirit: Why I liked "Captain America," but didn't like "John Carter"

A common and honest essence unites characters and businesses alike.

Why is the "Captain America" film a better adaptation than "John Carter"? Because "Captain America" understands the essence of what matters about the main character. The same notion applies to the authenticity of business brands.

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