"business models" entries
iPhone App Outperforms Most Print (Computer) Books This Holiday Season
Conventional wisdom suggests that when choosing pilot projects, you pick ones with a high likelihood of success. It's hard to argue that iPhone: The Missing Manual was a reasonable choice for testing the iPhone App waters. But while we knew it would do well, we've been quite pleased with just how well: If the iPhone App by itself had been…
Interstitial Publishing: A New Market from Wasted Time
To grow, publishers must either battle other publishers over market share or identify and serve new markets. Which brings us to interstitial publishing; publishing between the cracks.
Profile of Hay House: "An Attitude is Not a Business Plan"
Hay House and O'Reilly differ in content, but share similar revenue paths. See how they compare.