"business strategy" entries
Katie Dill on heading up experience design at Airbnb
The O'Reilly Radar Podcast: A triforce company structure, the power of storyboards, and designing business strategy.
Subscribe to the O’Reilly Radar Podcast to track the technologies and people that will shape our world in the years to come.
In this special holiday episode of the Radar Pocast, we’re featuring a podcast cross-over of the O’Reilly Design Podcast, which you can find on iTunes, Stitcher, TuneIn, or SoundCloud. O’Reilly’s Mary Treseler host’s the Design Podcast, and in this episode, she chats with Airbnb’s head of experience design Katie Dill about the values that drive design at Airbnb, the triforce structure of the company, and the process of journey mapping their users’ experience.
Here are a few snippets from their conversation:
That triforce of product management, engineering, and design, working together from point zero on the process of what problems we are trying to solve, and how we might solve that, and why we might solve it, and what the road map should be in getting there, is a process that is facilitated through design thinking. It’s a process that includes all those voices in a way that we think gets us to some solutions that are a little bit more creative than we otherwise would have gotten to, but also thoughtfully considered in terms of the technology and the business impact.