"CAMS" entries

Towards continuous design

A deep integration across design, development, and operations is critical to digital business success.

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I just finished reading Thomas Wendt’s wonderful book, Design for Dasein. I recommend it to anyone who practices, or just is interested in, experience design. Wendt’s ideas have profound implications for rethinking and improving our approach to designing experiences. They also have profound implications for how we think about DevOps, and its relationship to design, and how that relationship impacts the nature and purpose of digital business.

Design for Dasein introduces what Wendt calls “phenomenological design thinking.” This is a new approach to design that expands the designer’s attention beyond creating things that people use, to encompass thinking about the ways in which things influence, interact with, and are influenced by how people experience the world. Phenomenological design thinking reflects two key insights about the role of designed objects in peoples’ lives. First, designers create possibilities for use rather than rigid solutions. Wendt cites the example of using an empty coke bottle to hold open a door in an old, crooked apartment. By itself, the bottle wasn’t heavy enough to keep the door from swinging shut, so he filled it with pennies. At that point, the bottle suddenly had three overlapping uses: containing and drinking soda, holding opening one’s bedroom door, and storing spare change. Wendt’s point is that the designer does not entirely control the object’s destiny. That destiny is co-created by the designer and the user.

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