ENTRIES TAGGED "co-creation"

On co-creation, contests and crowdsourcing

A portrait of a design contest and what it says about the future of co-creation.

I had decided to update the branding at one of my companies, and that meant re-thinking my logo. Here’s the old logo: The creative exercise started with a logo design contest posting at 99designs, an online marketplace for crowdsourced graphic design. When it was all done, I had been enveloped by…
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