Face-to-face engagement can cement relationships and build depth in online communities.
As software vendors, open source projects, and companies in all fields rush to gather communities around themselves, I’m bothered that we haven’t spent much time studying the lessons face-to-face communities have forged over decades of intensive work by a dynamic community organizing movement. I have spoken twice at the Community Leadership Summit (CLS) about the tradition of community organizing as practiced by the classic social action group, Saul Alinsky’s Industrial Areas Foundation. Because we all understand that a community is people — not software, not meeting places, not rules or norms — it’s worth looking at how face-to-face communities flourish.
Last week’s CLS event had several talks and sessions about face-to-face organizing, which the attendees liked to call offline meetings because we assume so much interaction between groups takes place nowadays on the Internet. As one can find at CLS, a passionate confluence and sharing among dedicated “people people,” there’s a great deal of power in offline meetings. An evening at a bar — or an alternative location for those who are uncomfortable in bars — can cement relationships and provide depth to the formal parts of the day. Read more…