ENTRIES TAGGED "consumer behavior"

Commerce Weekly: Big data in retail

Big data and mobile are changing retail. NFC? Not so much.

Here are a few stories from the commerce space that caught my attention this week: Mom and pops sidelined by big data? Gary Hawkins at the Harvard Business Review took a look this week at marketing and research in the commerce space and argued that the costs associated with big data advantages may be wiping out the little guy….
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