ENTRIES TAGGED "content"

The media-marketing merge

Can good content come from pay-to-play relationships?

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: “It’s quite simply a tenancy fee. A licensing fee that the marketer pays every single month. It’s based on a minimum of…
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Why I’m changing my tune on paywalls

A Pew report says paywalls could yield content that justifies a price tag.

The Pew Research Center is out with its annual “State of the News Media” report. Much of it is what you’d expect: newspapers and local television are struggling, mobile is rising, digital revenue hasn’t — and can’t — replace traditional print revenue, and on and on. But read carefully, and you’ll find hope. For example, Pew says the embrace…
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You still need your own website

You still need your own website

Brett Slatkin on the federated social web and why a website still matters.

Brett Slatkin's hope for a federated social web hasn't worked out as expected, so he's shifting perspective from infrastructure to user behavior. Here he explains why you shouldn't abandon your website for third-party platforms.

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You'll be live in 3 … 2 … 1 …

You'll be live in 3 … 2 … 1 …

Thoughts on what happens when live video is commoditized.

The introduction of Google+ Hangouts On Air marks the beginning of live video's disruption. Here's two reasons why this is a big deal.

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The work of data journalism: Find, clean, analyze, create … repeat

The work of data journalism: Find, clean, analyze, create … repeat

Simon Rogers on the effort behind data journalism.

Great journalism does not magically spring from spreadsheets. In this interview, Simon Rogers discusses the grunt work and tools behind The Guardian's data stories.

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Subscription vs catchment

Subscription vs catchment

As sources become less important, filters are the natural target for those who want to sway opinion.

When people are trawling so many content sources, it no longer pays to concentrate on sources at all. It makes much more sense to study how the trawlers work and become part of the filtering infrastructure.

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Open question: Which streaming services do you use?

Open question: Which streaming services do you use?

Are you loyal to one streaming service or do you sample from a streaming buffet?

New usage patterns are emerging as streaming services go mainstream. With that in mind, I'd like to find out how Radar readers puts streaming products to use.

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Flipboard and the end of "sourciness"

Flipboard and the end of "sourciness"

Flipboard's focus is on the content. Sources and platforms take a backseat.

One of Flipboard's goals is to bring quality content to readers without focusing on the content's source or original platform.

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Photos from New York Times R&D Lab

Nick Bilton was a hit yesterday at the TOC Conference, and during his keynote he talked about what they’re working on with content at the NYT R&D Lab. Nick was kind enough to give a few of us a private tour earlier this week, and here’s some photos from the trip:…

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A Correction!

Frank Grazioli, of Wiley, writes in to correct my last post about taxonomies: Wiley has been exploring taxonomies for its travel content business; the cooking/psych/accounting spaces might be our next logical opportunities because the disciplines are well developed, specific, etc., that content is authored or edited in fairly controlled templates that map to our own XML content models and our…

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