"content" entries
Slides from "What Publishers Need to Know about Digitization" Webcast
Slides from the "What Publishers Need to Know about Digitization" webcast.
The Confusion Between Content and Containers
The digital realm allows content and containers to exist separately, but their old bond is still tough to break
A Plea for Passion in Museums
This is a great post about passion for when we talk about our profession, about what we are all trying to do, whether we are librarians, technologists, publishers, or work in museums. It speaks to why libraries and museums often feel "dead." From Museum 2.0: Museums shy away from presenting passionate views. It's ironic that we expect visitors to…
Target, Serve and Adapt: A Simple Model for Audience Development
Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.
Publishing Lessons from Web 2.0 Expo
A collection of publishing-centric takeaways from the recent Web 2.0 conference in New York City.
"Lost" Builds Community through Book Club and Web Games
Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.
Using the Psychology of Free
The psychological benefits of free products can yield business opportunities for publishers and content creators.
Downward Slide Continues for Newspaper Revenue
The news, for newspapers, is monotonically downwards. From the New York Times: On top of long-term changes in the industry, the weak economy is also hurting ad sales, especially in Florida and California, where the severe contraction of the housing markets has cut deeply into real estate ads. Executives at the Hearst Corporation say that one of their biggest…
The Inertia of Digital Turf Wars
Two recent news stories illustrate the problems that arise when traditional businesses go after digital envelope pushers.