"content" entries

Slides from "What Publishers Need to Know about Digitization" Webcast

Slides from the "What Publishers Need to Know about Digitization" webcast.

Comments Off on Slides from "What Publishers Need to Know about Digitization" Webcast

The Confusion Between Content and Containers

The digital realm allows content and containers to exist separately, but their old bond is still tough to break

Comments Off on The Confusion Between Content and Containers

A Plea for Passion in Museums

This is a great post about passion for when we talk about our profession, about what we are all trying to do, whether we are librarians, technologists, publishers, or work in museums. It speaks to why libraries and museums often feel "dead." From Museum 2.0: Museums shy away from presenting passionate views. It's ironic that we expect visitors to…

Comments Off on A Plea for Passion in Museums

Target, Serve and Adapt: A Simple Model for Audience Development

Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.

Comments Off on Target, Serve and Adapt: A Simple Model for Audience Development

Publishing Lessons from Web 2.0 Expo

A collection of publishing-centric takeaways from the recent Web 2.0 conference in New York City.

Comments Off on Publishing Lessons from Web 2.0 Expo

"Lost" Builds Community through Book Club and Web Games

Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.

Comments Off on "Lost" Builds Community through Book Club and Web Games

Using the Psychology of Free

The psychological benefits of free products can yield business opportunities for publishers and content creators.

Comment: 1

Downward Slide Continues for Newspaper Revenue

The news, for newspapers, is monotonically downwards. From the New York Times: On top of long-term changes in the industry, the weak economy is also hurting ad sales, especially in Florida and California, where the severe contraction of the housing markets has cut deeply into real estate ads. Executives at the Hearst Corporation say that one of their biggest…

Comments Off on Downward Slide Continues for Newspaper Revenue

The Inertia of Digital Turf Wars

Two recent news stories illustrate the problems that arise when traditional businesses go after digital envelope pushers.

Comments Off on The Inertia of Digital Turf Wars