ENTRIES TAGGED "cookies"

Dusting for device fingerprints

Dusting for device fingerprints

BlueCava can identify specific Internet-connected devices and how they're used. Is this the future of tracking?

BlueCava lets businesses identify devices that are coming to their websites. In this interview, BlueCava CEO David Norris discusses fraud prevention, privacy, and the state of reputation technology.

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Being online: Your identity to advertisers–it's not all about you

Advertisers collect information on us for two reasons: to target us as
individuals and to place us in collective categories of consumers.
This section of the identity article coves a few of their techniques.

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Being online: Your identity online–getting down to basics

What men daily do, not knowing what they do!
The Internet provides minimal information about us when we go online,
but compensates by providing immediate, dynamic exploitation of that
information. This post in the identity article series shows what we tell
others just by connecting to the Internet. Previous posts in this series explored the various identifies that track you in real life. Now we can look at the traits that constitute your identity online. A little case study may show how fluid these are.

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