A good ebook sample can turn a browser into a buyer.
Joe Wikert: "My gut tells me the revenue missed by not converting samples into sales is a much larger figure than the revenue lost to piracy. And yet, the publishing industry spends a small fortune every year in DRM but treats samples as an afterthought."
Dynamic pricing angers some Uber users, Hadoop hits 1.0, a possible set back for open-access research.
Uber's dynamic pricing worked as intended on New Year's Eve, but not everyone is happy about that. Elsewhere, Hadoop reaches the 1.0 milestone and proposed legislation seeks to repeal an open-access research policy.
The problem for publishers is that customers don't know what a book is anymore.
The publishing world needs some new language that describes what happens and, more importantly, what is possible when the words are separated from the paper.
Omnivore Books follows a simple Twitter rule: 1/3 personal, 2/3 professional.
Learn how Omnivore Books, a cookbook store in San Francisco, uses Twitter to solidify relationships with customers and break through the publisher blockade.
Why no-questions-asked ebook refund policies work.
Joe Wikert says if you trust your customers with a generous ebook returns policy, they'll pay you back with loyalty and future business.
Stephan Anderson on how emotion feeds strong consumer relationships.
Stephan Anderson says engaging consumers on an emotional level while still providing a dependable product is the way to create long-term customer loyalty.
Wide ranging ebook pricing and deep print book discounts leave consumers scratching their heads.
BizBookLab owner Todd Sattersten discusses the issues surrounding ebook pricing and perceived value, and he suggests it might be time to bring back the serial novel.
Nobody knows you as well as you do. Or do they? Let's run a test. Do you
know what percentage of your food bill went to processed products? Or
what type of coupons (store coupons, newspaper coupons, etc.) is most
likely to get you to switch brands? I bet someone out there knows.This kind of data mining is the modern companion to Customer Relations Management, which is the science of understanding customers and trying to get repeat business. CRM can offer many valuable benefits, but ultimately the control lies
with the vendor. A Vendor Relationship Management workshop at
Harvard looked at what it would take to leave control with the