"data science" entries
The evolving marketplace is making new data applications and interactions possible.
Here’s a look at some options in the evolving, maturing marketplace of big data components that are making the new applications and interactions we’ve been looking at possible.
First used in social network analysis, graph theory is finding more and more homes in research and business. Machine learning systems can scale up fast with tools like Parameter Server, and the TitanDB project means developers have a robust set of tools to use.
Are graphs poised to take their place alongside relational database management systems (RDBMS), object storage, and other fundamental data building blocks? What are the new applications for such tools?
Inside the black box of algorithms: whither regulation?It’s possible for a machine to create an algorithm no human can understand. Evolutionary approaches to algorithmic optimization can result in inscrutable, yet demonstrably better, computational solutions.
If you’re a regulated bank, you need to share your algorithms with regulators. But if you’re a private trader, you’re under no such constraints. And having to explain your algorithms limits how you can generate them.
As more and more of our lives are governed by code that decides what’s best for us, replacing laws, actuarial tables, personal trainers, and personal shoppers, oversight means opening up the black box of algorithms so they can be regulated.
Years ago, Orbitz was shown to be charging web visitors who owned Apple devices more money than those visiting via other platforms, such as the PC. Only that’s not the whole story: Orbitz’s machine learning algorithms, which optimized revenue per customer, learned that the visitor’s browser was a predictor of their willingness to pay more. Read more…
A look at a few ways humans mesh with the rest of our data systems.
Here’s a look at a few of the ways that humans — still the ultimate data processors — mesh with the rest of our data systems: how computational power can best produce true cognitive augmentation.
Deciding betterOver the past decade, we fitted roughly a quarter of our species with sensors. We instrumented our businesses, from the smallest market to the biggest factory. We began to consume that data, slowly at first. Then, as we were able to connect data sets to one another, the applications snowballed. Now that both the front office and the back office are plugged into everything, business cares. A lot.
While early adopters focused on sales, marketing, and online activity, today, data gathering and analysis is ubiquitous. Governments, activists, mining giants, local businesses, transportation, and virtually every other industry lives by data. If an organization isn’t harnessing the data exhaust it produces, it’ll soon be eclipsed by more analytical, introspective competitors that learn and adapt faster.
Whether we’re talking about a single human made more productive by a smartphone-turned-prosthetic-brain, or a global organization gaining the ability to make more informed decisions more quickly, ultimately, Strata + Hadoop World has become about deciding better.
What does it take to make better decisions? How will we balance machine optimization with human inspiration, sometimes making the best of the current game and other times changing the rules? Will machines that make recommendations about the future based on the past reduce risk, raise barriers to innovation, or make us vulnerable to improbable Black Swans because they mistakenly conclude that tomorrow is like yesterday, only more so? Read more…
In this O'Reilly Data Show Podcast: Sarah Meiklejohn on analytic applications for blockchain and cryptocurrency technology.
Editor’s note: we’ll explore present and future applications of cryptocurrency and blockchain technologies at our upcoming Radar Summit: Bitcoin & the Blockchain on Jan. 27, 2015, in San Francisco.
A few data scientists are starting to play around with cryptocurrency data, and as bitcoin and related technologies start gaining traction, I expect more to wade in. As the space matures, there will be many interesting applications based on analytics over the transaction data produced by these technologies. The blockchain — the distributed ledger that contains all bitcoin transactions — is publicly available, and the underlying data set is of modest size. Data scientists can work with this data once it’s loaded into familiar data structures, but producing insights requires some domain knowledge and expertise.
I recently spoke with Sarah Meiklejohn, a lecturer at UCL, and an expert on computer security and cryptocurrencies. She was part of an academic research team that studied pseudo-anonymity (“pseudonymity”) in bitcoin. In particular, they used transaction data to compare “potential” anonymity to the “actual” anonymity achieved by users. A bitcoin user can use many different public keys, but careful research led to a few heuristics that allowed them to cluster addresses belonging to the same user:
“In theory, a user can go by many different pseudonyms. If that user is careful and keeps the activity of those different pseudonyms separate, completely distinct from one another, then they can really maintain a level of, maybe not anonymity, but again, cryptographically it’s called pseudo-anonymity. So, if they are a legitimate businessman on the one hand, they can use a certain set of pseudonyms for that activity, and then if they are dealing drugs on Silk Road, they might use a completely different set of pseudonyms for that, and you wouldn’t be able to tell that that’s the same user.
The history of computing has been a constant pendulum — that pendulum is now swinging back toward distribution.
The trifecta of cheap sensors, fast networks, and distributing computing are changing how we work with data. But making sense of all that data takes help, which is arriving in the form of machine learning. Here’s one view of how that might play out.
Clouds, edges, fog, and the pendulum of distributed computingThe history of computing has been a constant pendulum, swinging between centralization and distribution.
The first computers filled rooms, and operators were physically within them, switching toggles and turning wheels. Then came mainframes, which were centralized, with dumb terminals.
As the cost of computing dropped and the applications became more democratized, user interfaces mattered more. The smarter clients at the edge became the first personal computers; many broke free of the network entirely. The client got the glory; the server merely handled queries.
Once the web arrived, we centralized again. LAMP (Linux, Apache, MySQL, PHP) buried deep inside data centers, with the computer at the other end of the connection relegated to little more than a smart terminal rendering HTML. Load-balancers sprayed traffic across thousands of cheap machines. Eventually, the web turned from static sites to complex software as a service (SaaS) applications.
Then the pendulum swung back to the edge, and the clients got smart again. First with AJAX, Java, and Flash; then in the form of mobile apps, where the smartphone or tablet did most of the hard work and the back end was a communications channel for reporting the results of local action. Read more…
Exploring open web crawl data — what if you had your own copy of the entire web, and you could do with it whatever you want?
For the last few millennia, libraries have been the custodians of human knowledge. By collecting books, and making them findable and accessible, they have done an incredible service to humanity. Our modern society, culture, science, and technology are all founded upon ideas that were transmitted through books and libraries.
Then the web came along, and allowed us to also publish all the stuff that wasn’t good enough to put in books, and do it all much faster and cheaper. Although the average quality of material you find on the web is quite poor, there are some pockets of excellence, and in aggregate, the sum of all web content is probably even more amazing than all libraries put together.
Google (and a few brave contenders like Bing, Baidu, DuckDuckGo and Blekko) have kindly indexed it all for us, acting as the web’s librarians. Without search engines, it would be terribly difficult to actually find anything, so hats off to them. However, what comes next, after search engines? It seems unlikely that search engines are the last thing we’re going to do with the web. Read more…
In this episode of the O'Reilly Data Show Podcast, Jay Kreps talks about data integration, event data, and the Internet of Things.
At the heart of big data platforms are robust data flows that connect diverse data sources. Over the past few years, a new set of (mostly open source) software components have become critical to tackling data integration problems at scale. By now, many people have heard of tools like Hadoop, Spark, and NoSQL databases, but there are a number of lesser-known components that are “hidden” beneath the surface.
In my conversations with data engineers tasked with building data platforms, one tool stands out: Apache Kafka, a distributed messaging system that originated from LinkedIn. It’s used to synchronize data between systems and has emerged as an important component in real-time analytics.
In my travels over the past year, I’ve met engineers across many industries who use Apache Kafka in production. A few months ago, I sat down with O’Reilly author and Radar contributor Jay Kreps, a highly regarded data engineer and former technical lead for Online Data Infrastructure at LinkedIn, and most recently CEO/co-founder of Confluent. Read more…
Salary insights from more than 800 data professionals reveal a correlation to skills and tools.
In the results of this year’s O’Reilly Media Data Science Salary Survey, we found a median total salary of $98k ($144k for US respondents only). The 816 data professionals in the survey included engineers, analysts, entrepreneurs, and managers (although almost everyone had some technical component in their role).
Why the high salaries? While the demand for data applications has increased rapidly, the number of people who set up the systems and perform advanced analytics has increased much more slowly. Newer tools such as Hadoop and Spark should have even fewer expert users, and correspondingly we found that users of these tools have particularly high salaries. Read more…
Examples of multi-layer, three-tier data-processing architecture.
Like CPU caches, which tend to be arranged in multiple levels, modern organizations direct their data into different data stores under the principle that a small amount is needed for real-time decisions and the rest for long-range business decisions. This article looks at options for data storage, focusing on one that’s particularly appropriate for the “fast data” scenario described in a recent O’Reilly report.
Many organizations deal with data on at least three levels:
- They need data at their fingertips, rather like a reference book you leave on your desk. Organizations use such data for things like determining which ad to display on a web page, what kind of deal to offer a visitor to their website, or what email message to suppress as spam. They store such data in memory, often in key/value stores that allow fast lookups. Flash is a second layer (slower than memory, but much cheaper), as I described in a recent article. John Piekos, vice president of engineering at VoltDB, which makes an in-memory database, says that this type of data storage is used in situations where delays of just 20 or 30 milliseconds mean lost business.
- For business intelligence, theses organizations use a traditional relational database or a more modern “big data” tool such as Hadoop or Spark. Although the use of a relational database for background processing is generally called online analytic processing (OLAP), it is nowhere near as online as the previous data used over a period of just milliseconds for real-time decisions.
- Some data is archived with no immediate use in mind. It can be compressed and perhaps even stored on magnetic tape.
For the new fast data tier, where performance is critical, techniques such as materialized views further improve responsiveness. According to Piekos, materialized views bypass a certain amount of database processing to cut milliseconds off of queries. Read more…
From the Internet of Things to data-driven fashion, here are key insights from Strata + Hadoop World in Barcelona 2014.
Experts from across the big data world came together for Strata + Hadoop World in Barcelona 2014. We’ve gathered insights from the event below.
#IoTH: The Internet of Things and Humans
“If we could start over with these capabilities we have now, how would we do it differently?” Tim O’Reilly continues to explore data and the Internet of Things through the lens of human empowerment and the ability to “use technology to give people superpowers.”
Rajiv Maheswaran talks about the tools and techniques required to analyze new kinds of sports data.
Many data scientists are comfortable working with structured operational data and unstructured text. Newer techniques like deep learning have opened up data types like images, video, and audio.
Other common data sources are garnering attention. With the rise of mobile phones equipped with GPS, I’m meeting many more data scientists at start-ups and large companies who specialize in spatio-temporal pattern recognition. Analyzing “moving dots” requires specialized tools and techniques.
A few months ago, I sat down with Rajiv Maheswaran founder and CEO of Second Spectrum, a company that applies analytics to sports tracking data. Maheswaran talked about this new kind of data and the challenge of finding patterns:
“It’s interesting because it’s a new type of data problem. Everybody knows that big data machine learning has done a lot of stuff in structured data, in photos, in translation for language, but moving dots is a very new kind of data where you haven’t figured out the right feature set to be able to find patterns from. There’s no language of moving dots, at least not that computers understand. People understand it very well, but there’s no computational language of moving dots that are interacting. We wanted to build that up, mostly because data about moving dots is very, very new. It’s only in the last five years, between phones and GPS and new tracking technologies, that moving data has actually emerged.”