ENTRIES TAGGED "demographics"

Actions predict louder than words

How server logs are making demographics obsolete.

Data isn’t just bigger these days; it is also fundamentally different than it was 10 years ago. The nature of this change is driving several innovations in the way marketing is done, particularly around targeting and measurement. From a predictive targeting standpoint, ad tech firms are realizing that knowing a user regularly visits an investing blog and regularly…
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Demographics are dead: the new, technical face of marketing

Technology has changed the way we understand targeting and contextual relevance. How will marketing adapt?

Over the past five years, marketing has transformed from a primarily creative process into an increasingly data-driven discipline with strong technological underpinnings. The central purpose of marketing hasn’t changed: brands still aim to tell a story, to emotionally connect with a prospective customer, with the goal of selling a product or service. But while the need to tell an…
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Four short links: 17 August 2012

Four short links: 17 August 2012

Talking About Your Product, Moving On, Visible Turk, and Digital Nativity

  1. What Twitter’s API Anouncement Could Have Said (Anil Dash) — read this and learn. Anil shows how powerful it is to communicate from the perspective of the reader. People don’t care about your business model or platform changes except as it applies to them. Focus on what you’re doing for the user, because that’s why you make every change–right? Your average “we’ve changed things” message focuses on the platform not the user: “*we* changed things for *our* reasons” and the implicit message is because *we* have all the power”. Anil’s is “you just got this Christmas present, because we are always striving to make things better for you!”. If it’s deceitful bullshit smeared over an offensive money grab, the reader will smell it. But if you’re living life right, you’re telling the truth. And they can smell that, too.
  2. Goodbye, Everyblock — Adrian Holovaty is moving on and ready, once more, to make something awesome.
  3. Turkopticon — transparency about crappy microemployers for people who work on Mechanical Turk. (via Beta Knowledge)
  4. Digital Natives, 10 Years After (PDF) — we need to move away from this fetish of insisting in naming this generation the Digital/Net/Google Generation because those terms don’t describe them, and have the potential of keeping this group of students from realizing personal growth by assuming that they’ve already grown in areas that they so clearly have not.
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The future of technology and its impact on work

O'Reilly CIO Jonathan Reichental on how tech will shape the workforce.

In this presentation, O'Reilly CIO Jonathan Reichental discusses a range of future technology trends and what it will mean for work and the workforce.

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