ENTRIES TAGGED "digital content"

How one publisher uses "aggressive marketing"

How one publisher uses "aggressive marketing"

Open Road gets aggressive with adaptation and real-time marketing.

Being digital isn’t the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman’s company Open Road Integrated Media believes aggressive marketing is the key to digital success.

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Part book, part film, part website

Part book, part film, part website

A web-based documentary creates a new kind of reading experience.

Peter Meyers has been writing about and helping create digital books for about 15 years, and during that time he hasn't seen anything as innovative, as well executed, and as plain lovely to look at as "Welcome to Pine Point."

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Marginalia is still alive in the digital world

Marginalia is still alive in the digital world

Joep Kuijper on the Openmargin marginalia platform and iPad app.

It's time to stop lamenting the death of marginalia at the hands of digital publishing and actually do something about it. Openmargin, a startup in the Netherlands, has done just that.

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An iTunes model for data

An iTunes model for data

Datasets as albums? Entities as singles? How an iTunes for data might work.

iTunes and other digital markets create value not just through content, but through the convenience of the distribution channel and the flexibility to buy only what you need. Factual CEO Gil Elbaz says a similar model could work for data.

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Publishing News: Week in Review

Publishing News: Week in Review

Margaret Atwood isn't sold on merchandise, piracy isn't all about price, and a Lonely Planet app ditches the book

In the latest Publishing News: Merchandising will not save publishing, but Margaret Atwood made T-shirts anyway; Facebook's comment plugin reduces comments, but maybe for the better; piracy isn't just about price; and Lonely Planet moved beyond the book..

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An era in which to curate skills

An era in which to curate skills

Amidst disruption, publishing still relies on research, sales, authoring, and curation.

Three days of intensive discussion about the current state of publishing at TOC 2011 revealed that research, sales, authoring, and curation are all still important skills.

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Want to succeed in online content? Get small, be open, go free

Want to succeed in online content? Get small, be open, go free

Formation Media CEO Sam Jones on how fading publishing brands can be reborn on the digital side.

Formation Media CEO Sam Jones discusses his recipe for online content success: It has to be free, it has to be widely available, and publishers must operate at a web-appropriate scale.

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Don't forget the readers

Bethanne Patrick on how digital is shaping the reading experience and where ereaders come up short.

There are all sorts of statistics and tech reviews related to digital publishing, but what do readers think? Bethanne Patrick, book critic and owner of Book Maven Media, brings us up to speed on how consumers are responding to the digital shift.

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Nearly 1,000 additional O'Reilly and Microsoft Press ebooks now available in Kindle Store

Nearly 1,000 additional O'Reilly and Microsoft Press ebooks are now available in the Kindle store, and include a special upgrade offer for access to additional formats and free lifetime updates through oreilly.com for $4.99.

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Ruminations on iPhone 4, iOS and mobile video

Ruminations on iPhone 4, iOS and mobile video

We're on the cusp of the post-PC era, and Apple is pushing us there.

Follow the path that Apple has forged in creating a 100-million-device-strong iOS platform and ecosystem (iPhone, iPod Touch, iPad). Next, watch the seamless flow of tens of billions of consumer downloads from an iTunes and App Store marketplace that is backed by 150 million active credit cards. Whether you consider the emerging "it" a phone, a computer, a media player, a netbook or a gaming device, is it even a stretch to argue that Apple is on the cusp of completing the last mile to the Post-PC era?

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