"digital" entries
PBS Online Videos Include Advertising
PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…
Release Early, Release Often: Agile Software Development in Publishing
Agile software development has transformed online product development. Can it do the same in publishing?
Aggregated Ebook Service Suits Research Publisher
An understanding of audience goals can prove fruitful in digital publishing, according to Cynthia Cleto, global manager for e-books and e-product management at research publisher Springer. From a Q&A at TechNewsWorld: … our readers are working at a desk somewhere and they want specific information at their fingertips in a hurry because of whatever they are working on. Relaxation…
Targeting Small Companies with Small Products
Bill Taylor's short profile of 37 Signals looks at the upside of building small products for small companies: Most technology companies are obsessed with the "enterprise" market — Fortune 500 giants with complicated problems and big budgets. 37Signals builds software for entrepreneurs and small companies where the executives who buy the product also use the product — a market…
Treating Ebooks Like Software
In this Q&A, Peter Kent of DNAML discusses the merits of in-book transactions, affiliate marketing, and other digital initiatives that can benefit book publishers.
The Pitfalls of Publishing's E-Reader Guessing Game
Hunting for e-reader sales figures is a fun diversion, but the underlying ambiguity threatens to distract businesses from bigger digital issues.
Digital Change: "Disruptive and Imminent"
Adam Hodgkin lists five reasons why books might go digital, among them: Moore's Law, energy needs, and positive perception of digital content. Hodkin then concludes: At the moment CEO's and captains of publishing houses feel the need to be cautious and to reassure their markets and their audience that change will be gradual and not disruptive. But if the…
Digital Experiments and Useful Analytics Must Go Hand-in-Hand
A recent IDPF presentation offers an important reminder about the value of hard data in digital experiments.
Linking Books with the Web-Way of Thinking
The changing nature of book content means publishers need to develop material that meshes with digital platforms, rather than replicating book experience in a digital realm.
BISG Study: Publishing Experimentation Catching On
Results from a Book Industry Study Group (BISG) study on publishing experimentation were shared last week at a BISG event. Of particular note: 69 percent of surveyed trade publishers and 77 percent of nontrade publishers said their experiments resulted in new products. With a majority of respondents already engaged in experimentation, the focus for many now turns to harnessing innovation…