ENTRIES TAGGED "editorial"

The media-marketing merge

Can good content come from pay-to-play relationships?

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works:

“It’s quite simply a tenancy fee. A licensing fee that the marketer pays every single month. It’s based on a minimum of a six-month commitment. There’s two different tiers, a $50,000-per-month level and a $75,000-per-month level.” [Discussed at the 4:12 mark.]

Take a look at some of the views BrandVoice companies are getting. You can see why marketers would be interested. Read more…

Comments: 4
Edits as a storytelling device

Edits as a storytelling device

Toggling edits on and off in ebooks could reveal deeper layers and intent.

The omissions and alterations behind books are often telling, and with a little technical know-how that information could be woven into ebooks.

Comments: 5
Delivereads curates content for your Kindle

Delivereads curates content for your Kindle

Dave Pell's Delivereads sends hand-picked web content to Kindles.

Curation just got a new platform — your Kindle. Dave Pell’s new project, Delivereads, delivers content from around the web via your Kindle email address.

Comments: 3

The future of search: What it is and what we hope to do

Details on how we're managing the future of search section.

Search seemed to be the most mature part of the Internet, but factors like social media and realtime updates are now shaping search in unexpected ways. This new section will explore what lies ahead in the search world.

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For a Workflow Change, Support from the Top is Required

Last week Laura Dawson and I spoke about StartWithXML to a group of IT and operations people from publishers at the User Group meeting for Global Turnkey Systems, a company owned by one of our lead sponsors, Klopotek. We got some great questions afterwards. On reflection, we realized that they touched an important theme: the need for CEO-level support for…

Comment: 1

Going Digital Gives Publishers Safety Net

Sarah Lacy provides an articulate and approachable list of digital lessons for book publishers. Her passage on going "electronic from the get-go" is an important reminder about the vital efficiences of digital content: You might be stunned to learn that in book publishing, once you get to the final manuscript stages, there is no electronic version. The manuscript is…

Comments: 2

Links: The Simple Solution for Context

News consumers searching for context can be served through the Web's simplest tool: hyperlinks.

Comments: 3

Some Quotables from OnCopyright 2008

I spent last Thursday at Copyright Clearance Center's OnCopyright 2008, and came away with some great lines from the panelists well worth sharing here.

Comment: 1