Andy Goodman on service design, embeddables, and predictive analytics.
I recently sat down with Andy Goodman, designer and group director of Fjord’s US studios. Goodman has been designing and managing design teams around the globe for the past 20 years. Goodman is a contributor to Designing for Emerging Technologies — our conversation covers embeddables, wearables, and predictive analytics. To kick off the conversation, I asked Goodman to define “service design”:
“It’s well-known that if you ask a service designer to define “service design,” you get 10 different answers. For me, it’s really about thinking on a system level about design … It’s thinking about how systems, and not just computer systems, but how human systems and computer systems and physical systems all interact with each other. You need to be thinking not about individual moments; you need to be thinking about journeys and flows, and thinking about how a human being will naturally, without even thinking about it, move from one context to another using different devices, using physical objects, being in physical spaces. For me, it was very appealing, this idea that you can design more than just interactions in a way, more than just interactions on a screen. You can actually design other things that are more about the way we live and work and play.”
Embeddables won't just be a revolution in functionality, but will dramatically alter how people fit into society.
Editor’s note: we’re running a series of five excerpts from our forthcoming book Designing for Emerging Technologies, a compilation of works by industry experts in areas of user experience design related to genomics, robotics, the Internet of Things, and the Industrial Internet of Things.
In this excerpt, author Andy Goodman, group director at Fjord Madrid, looks beyond wearable computing to a deeper, more personal emerging computing technology: embeddables. Goodman says that beyond wearables and implants lies a future symbiosis of human and machine that will transform not only the delivery of information and services, but human nature as well.
Wearables are yesterday’s news; tomorrow’s news will be all about embeddables, tiny computing devices implanted inside your body that monitor your health, improve your functioning, and connect you to the digital world.
There is currently a lot of buzz in technology and design circles about wearables, living services, the Internet of Things, and smart materials. As designers working in these realms, we’ve begun to think about even more transformative things, envisioning a future where evolved technology is embedded inside our digestive tracts, sense organs, blood vessels, and even our cells. Everyday objects will become responsive and predictive, connecting us to the data sphere and reducing the distance between our skin and the surfaces of the made world. What we see further out, beyond the realm of wearables and implants, is the future symbiosis of the human body and the machine. Read more…