"engagement" entries

You still need your own website

Brett Slatkin on the federated social web and why a website still matters.

Brett Slatkin's hope for a federated social web hasn't worked out as expected, so he's shifting perspective from infrastructure to user behavior. Here he explains why you shouldn't abandon your website for third-party platforms.

Four short links: 19 April 2012

Four short links: 19 April 2012

Text Similarity, Designing Engagement, Clustering Stories, and Prince of Persia

  1. Superfastmatch — open source text comparison tool, used to locate plagiarism/churnalism in online news sites. You can pull out the text engine and use it for your own “find where this text is used elsewhere” applications (e.g., what’s being forwarded out in email, how much of this RFP is copy and paste, what’s NOT boilerplate in this contract, etc.). (via Pete Warden)
  2. Ten Design Principles for Engaging Math Tasks (Dan Meyer) — education gold, engagement gold, and some serious ideas you can use in your own apps.
  3. Clustering Related Stories (Jenny Finkel) — description of how to cluster related stories, talks about some of the tricks. Interesting without being too scary.
  4. Prince of Persia (GitHub) — I have waited to see if the novelty wore off, but I still find this cool: 1980s source code on GitHub.

Pages before ads and other Facebook marketing tips

Authors Dan and Alison Zarrella on how businesses can put Facebook to use.

Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns.

The Coming Readers' Economy and Data Portability

This is a guest post by Mark Bertils. At the end of last year one event signaled a huge shift in how the book publishing industry will do business. It's not what you think. It was December's launch of Facebook Connect. A land grab for user identities followed. The Web's people economy is coming of age. Facebook's Squid Tries to…