Developers and ereader vendors are missing an app opportunity
I read on my GlowLight NOOK much more frequently than I read on my Asus Transformer tablet. I’d say there’s at least a 10:1 differential, so for every hour I read on my tablet I read at least 10 hours on my Glowlight Nook. I’ll bet I’m not alone and people who own both an E Ink device and a tablet probably do much more reading on the former. So why is the apps ecosystem limited to tablets? Why are there no add-on apps for E Ink devices in general?
In a recent TOC newsletter we asked readers “What do you wish your ereader could do?” We received quite a few replies, but one of the more interesting ones came from a person who said they’d like to have apps like Flipboard, Zite and Pulse on their E Ink device. I found that interesting because those are the apps (along with News360) I use almost every day on my tablet. If there were Nook E Ink versions, that 10:1 ratio noted earlier would probably become 50:1 as there would be less reason for me to switch to my tablet for reading.
So why aren’t there apps like this on E Ink devices? One reason is tied to E Ink’s capabilities. Apps like Flipboard, Zite, et al, offer nice graphics and even a bit of animation. E Ink is limited to grayscale and no animation, of course. So why not create those apps without the animation and just show the images in black and white? That leads to reason No. 2: Amazon, B&N and the other E Ink device vendors aren’t encouraging third-party app development. That’s probably because they want those devices to have the highest walled gardens of all, which is a shame and a loss for consumers.
Is it too late for these vendors to reconsider and encourage third-party app development? Maybe. After all, the momentum has already swung toward tablets and away from E Ink readers. Nevertheless, as long as tablets weigh more than E Ink readers, their displays aren’t as easy on the eyes and they don’t offer significantly longer battery life, I’ll remain a two-device reading consumer. I suspect I’m not alone, so I hope an E Ink app ecosystem takes root at some point.
This post originally appeared on Joe Wikert’s Publishing 2020 Blog (“Why Are Apps Only on Tablets?“). This version has been lightly edited.
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