ENTRIES TAGGED "experimentation"
In an interview with Fast Company, Audible CEO Donald Katz discusses the publishing industry's history of slow technological acceptance: Publishing is an industry pursuing a noble cultural calling. But publishing has always had an ambivalent relationship to technology-driven change. In fact, the music publishing business spent a whole lot of time trying to kill off the phonograph. The publishing…
The hacking-friendly culture within the New York Times just may save the organization.
In this Q&A, Derek Powazek discusses the opportunities the new print-on-demand service MagCloud creates for magazine publishers.
Time Inc.'s Maghound service sounds like the physical manifestation of an RSS reader. Launching in September, Maghound will allow customers to pick and swap magazine titles for a base monthly fee. From USA Today: Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users…
Folio interviews the founders of MagCloud, a print-on-demand (POD) service that provides the ability to aggregate magazine content from multiple publishers: Large publishers are as challenged as anyone to reach niche segments efficiently, and likewise have no way to do the kind of hyper-targeted publishing that digital print can provide. We hope MagCloud can help in these ways, not just…
Agile software development has transformed online product development. Can it do the same in publishing?
In this Q&A, Peter Kent of DNAML discusses the merits of in-book transactions, affiliate marketing, and other digital initiatives that can benefit book publishers.
The signal to noise ratio around free models is obscuring a number of key points. Here's a few worth discussing.
A recent IDPF presentation offers an important reminder about the value of hard data in digital experiments.