ENTRIES TAGGED "experimentation"

Audible CEO: Publishing Has History of Tech Ambivalence

In an interview with Fast Company, Audible CEO Donald Katz discusses the publishing industry's history of slow technological acceptance: Publishing is an industry pursuing a noble cultural calling. But publishing has always had an ambivalent relationship to technology-driven change. In fact, the music publishing business spent a whole lot of time trying to kill off the phonograph. The publishing…

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How Hackers Show it's Not All Bad News at the New York Times

The hacking-friendly culture within the New York Times just may save the organization.

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POD Opens Door to Magazine Experiments and Customization

In this Q&A, Derek Powazek discusses the opportunities the new print-on-demand service MagCloud creates for magazine publishers.

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Time Inc. Prepping Mix and Match Magazine Service

Time Inc.'s Maghound service sounds like the physical manifestation of an RSS reader. Launching in September, Maghound will allow customers to pick and swap magazine titles for a base monthly fee. From USA Today: Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users…

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Magazine POD Service Looks to Help Publishers Experiment

Folio interviews the founders of MagCloud, a print-on-demand (POD) service that provides the ability to aggregate magazine content from multiple publishers: Large publishers are as challenged as anyone to reach niche segments efficiently, and likewise have no way to do the kind of hyper-targeted publishing that digital print can provide. We hope MagCloud can help in these ways, not just…

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Release Early, Release Often: Agile Software Development in Publishing

Agile software development has transformed online product development. Can it do the same in publishing?

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Treating Ebooks Like Software

In this Q&A, Peter Kent of DNAML discusses the merits of in-book transactions, affiliate marketing, and other digital initiatives that can benefit book publishers.

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Essential Points in the Free Debate

The signal to noise ratio around free models is obscuring a number of key points. Here's a few worth discussing.

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Digital Experiments and Useful Analytics Must Go Hand-in-Hand

A recent IDPF presentation offers an important reminder about the value of hard data in digital experiments.

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It's Time to Accept an Ambiguous Digital Fate

If ambiguity is the best we can expect in current digital publishing, then ambiguity is what we should work with.

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