"experiments" entries

In defense of frivolities and open-ended experiments

Our children will improve upon the things we're building in ways we can't conceive.

Before you scoff at the pointlessness of yet another social network, web app, or project, remember that we don't always do the research or build the company that is immediately useful or profitable.

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New Project Examines Close Reading and Web Collaboration

On Nov. 10, Doris Lessing's The Golden Notebook will be read and discussed by seven readers in a new experiment that explores "close reading" and the mechanisms of online conversation. The project is the brainchild of Bob Stein, founder of Institute for the Future of the Book. Stein outlined the project's goals in an email announcement: Fundamentally this is…

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Calling Out Risk-Averse Publishers

Bloomsbury Academic is testing the theory that increased awareness from free distribution boosts book sales. The recently-launched imprint is releasing all of its titles online under a Creative Commons license while also selling print-on-demand editions. Discussing the rationale with the Chronicle of Higher Education, Bloomsbury's Frances Pinter cites the unnecessary chasm between envelope-pushers and conservative publishers: "I'm tired of the…

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Levels of Quality and Revenue Streams

A mix of low and high-quality digital formats could increase awareness and satisfy consumer and advertiser demand.

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Report: Radiohead Experiment Yields Indirect Success

A new research report says Radiohead’s In Rainbows experiment diverted a degree of traffic — and value — toward the band’s site.

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