ENTRIES TAGGED "facebook reports"

Facebook Growth By Country and the Slowdown in App Usage

With the Facebook Developers conference slated for later this week, I thought it would be a good time to give a brief update of a previous post on Facebook demographics. What follows are recently published number of users by country and region, along with growth rates for select regions and countries. Over the last four weeks, the fastest growing regions were South America, Central America and the Carribean:
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The Suspended Facebook App Top Friends

Techmeme and CNET are reporting that one of the most popular Facebook apps has been "suspended" due to security concerns uncovered by a user: Until Facebook suspended the Top Friends app, created by Slide, anyone could browse partial profiles of anyone else on Facebook who had added Top Friends to their page. CNET News.com confirmed that the security hole exposed…

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Myspace/Facebook App Platforms & Total Installs

Within a few months, Myspace has quietly built an application platform with over twelve hundred applications. I previously posted a graph for Facebook app categories, in which I compared the categories using the number of active users. Unlike the older Facebook platform, Myspace only provides the number of installs: It took a few months before Facebook started publishing active usage…

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Facebook App Categories Ranked By Usage

We have been tracking the usage in each individual Facebook application since the launch of their platform, so I have been following the discussion questioning the utility of the majority of applications published to date. A lot of Facebook applications are perceived as "time-wasters", but I should caution that the number of apps in a category do not translate directly…

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Shelly Farnham on What Makes Facebook Apps Work

As many of you know, last fall, we released a report entitled The Facebook Application Platform, with analysis that demonstrated that far from being a "long tail" marketplace, Facebook has very much of a "short head" when it comes to applications. As a social scientist, Shelly Farnham didn't think that was the end of the story. She asked if…

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