"Fashioning Data" entries

Big data is changing the face of fashion

How the fashion industry is embracing algorithms, natural language processing, and visual search.

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Download Fashioning Data: A 2015 Update, our updated free report exploring data innovations from the fashion industry.

Fashion is an industry that struggles for respect — despite its enormous size globally, it is often viewed as frivolous or unnecessary.

And it’s true — fashion can be spectacularly silly and wildly extraneous. But somewhere between the glitzy, million-dollar runway shows and the ever-shifting hemlines, a very big business can be found. One industry profile of the global textiles, apparel, and luxury goods market reported that fashion had total revenues of $3.05 trillion in 2011, and is projected to create $3.75 trillion in revenues in 2016.

Solutions for a unique business problem

The majority of clothing purchases are made not out of necessity, but out of a desire for self-expression and identity — two remarkably difficult things to quantify and define. Yet, established brands and startups throughout the industry are finding clever ways to use big data to turn fashion into “bits and bytes,” as much as threads and buttons.

In the newly updated O’Reilly report Fashioning Data: A 2015 Update, Data Innovations from the Fashion Industry, we explore applications of big data that carry lessons for industries of all types. Topics range from predictive algorithms to visual search — capturing structured data from photographs — to natural language processing, with specific examples from complex lifecycles and new startups; this report reveals how different companies are merging human input with machine learning. Read more…

What happens when fashion meets data: The O’Reilly Radar Podcast

Liza Kindred on the evolving role of data in fashion and the growing relationship between tech and fashion companies.

Editor’s note: you can subscribe to the O’Reilly Radar Podcast through iTunes, SoundCloud, or directly through our podcast’s RSS feed.

In this podcast episode, I talk with Liza Kindred, founder of Third Wave Fashion and author of the new free report “Fashioning Data: How fashion industry leaders innovate with data and what you can learn from what they know.” Kindred addresses the evolving role data and analytics are playing in the fashion industry, and the emerging connections between technology and fashion companies. “One of the things that fashion is doing better than maybe any other industry,” Kindred says, “is facilitating conversations with users.”

Gathering and analyzing user data creates opportunities for the fashion and tech industries alike. One example of this is the trend toward customization. Read more…