ENTRIES TAGGED "free content"
San Francisco band Severed Fifth wants to create a new template for success.
Chart success would be nice, but Severed Fifth has a loftier goal than most bands. They want to use hallmarks of the open source movement — specifically, community involvement and free distribution — to change the music business.
What you're selling as an artist (or an author, or a publisher for that matter) is not content. What you sell is providing something that the customer/reader/fan wants. That may be entertainment, it may be information, it may be a souvenir of an event or of who they were at a particular moment in their life (Kelly describes something similar as his eight "qualities that can't be copied": Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, and Findability). Note that that list doesn't include "content." The thing that most publishers (and authors) spend most of their time fretting about (making it, selling it, distributing it, "protecting" it) isn't the thing that their customers are actually buying. Whether they realize it or not, media companies are in the service business, not the content business.