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Google vs Apple: Google Doesn't Need To Win

Google does not have to dominate the smartphone business; they just have to make sure that there’s an environment in which the business of selling ads thrives. While Apple wants to dominate smartphones, Google undeniably dominates online ad sales–and they clearly see ad placement on mobile as a huge opportunity. Conversely, failure to dominate mobile ad sales would be disastrous. At best, it would limit their potential; at worst, if we’re heading for the end of the “desktop/laptop era”, it could seriously threaten their core business.

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