- ActiveLit — interactive fiction as literacy tool. (via Text Adventures blog)
- Your Car is About to go Open Source (ComputerWorld) — an open-source IVI operating system would create a reusable platform consisting of core services, middleware and open application layer interfaces that eliminate the redundant efforts to create separate proprietary systems. Leaving them to differentiate the traditional way: ad-retargeting and spyware.
- The Digital Networked Textbook: Is It Any Good? (Dan Meyer) — “if you were hundreds of feet below the surface of the Earth, in a concrete bunker without any kind of Internet access, is the curriculum any different?”
- Full Screen Mario — web reimplementation of original Mario Brothers, with random level generator and a level editor, source on github. (via Andy Baio)
ENTRIES TAGGED "future of publishing"
It's time to place a moratorium on negativity and start working toward book publishing's bright future.
Editor’s note: this piece originally appeared on Medium; it is cross-posted here with permission. The writer is an O’Reilly employee, but he is expressing his personal views. We love his optimism about the future and wanted to share it with the Radar audience.
“THAT COMPANY is destroying my P&L, the entire book industry, and the fabric of civilized society.”
“I really like their free, two-day shipping, though.”
There’s a lot of tsoris in the publishing community right now over ebooks. Much of it has something to do with THAT COMPANY WITH THE WEBSITE THAT SELLS ALL THE THINGS, how THAT COMPANY has a stranglehold on the book market, how it’s devaluing our literary canon, how it has publishers right where it wants them.
But we’re not just cranky about THAT COMPANY. Other jeremiads include — but are not limited to — the painfully slow adoption curve of EPUB 3, the demise of beloved sites like Readmill, the failure of “enhanced” ebooks to gain traction, sundry ereader feculence, stagnating ebook sales, and sideloading.
I’m a cynic by nature, and count wallowing among my favorite hobbies, but after half a decade as a software engineer in the digital publishing space, even I’ve had enough and am issuing a moratorium on the negativity! Instead, I want to talk about some of the promising trends I’ve seen develop over the past year that foretell a bright future for the digital book. Forthwith: Five reasons for optimism about the future of ebooks.
Retro Literacy, Open Source Car Middleware, Digital Textbooks, and Mario Reborn
Reinventing publishing: what can we do now that we're no longer tied to the myth of stable literary objects?
Note: this post started as a Foo Camp 2013 session.
A few weeks ago, Tim O’Reilly sent around a link to Who Edited Shakespeare?, which discussed the editor for the First Folio edition of Shakespeare’s plays. It included a lot of evidence that someone had done a lot of work regularizing spelling and doing other tasks that we’d now assign to a copyeditor or a proofreader, presumably more work than the Folio’s nominal editors, Heminges and Condell, were inclined to do or capable of doing.
It’s an interesting argument that prompted some thoughts about the nature of publishing. The process of editing creates the impression, the mythology, that a carefully crafted, consistent, and stable text exists for these plays, that the plays are static literary objects. We like to think that there is a “good” Shakespeare text, if only we had it: what Shakespeare actually wrote, and what was actually performed on stage. We have a mess of good quarto editions, bad quartos, the First Folio, apocryphal works, and more. Some versions of the plays are significantly longer than others; some scholars believe that we’re missing significant parts of Macbeth (Shakespeare’s shortest tragedy, for which the First Folio is the only source). Perhaps the worst case is Christopher Marlowe’s Doctor Faustus, which is known entirely through two early print editions, one roughly 50% longer than the other.
I’m skeptical about whether the search for a hypothetical authoritative version of Shakespeare’s text is meaningful. Shakespeare’s plays were, first and foremost, plays: they were performances staged before a live audience. If you’ve had any involvement with theater, you can imagine how that goes: “Act III, Scene iv dragged; let’s cut it next time. Act V, Scene i was great, but too short; let’s fill it out some.” The plays, as staged events, were infinitely flexible. In the years after Shakespeare, poor editors have certainly done a lot to mangle them, but I’m sure that Shakespeare himself, as a theater professional and partner in a theater company, was constantly messing around with the text.
EdTech Startups, 3D Portraits, Interactive Storytelling, and Bizarre Consumer Items
- Ed Startups in a Nutshell (Dan Meyer) — I couldn’t agree with Dan more: The Internet is like a round pipe. Lecture videos and machine-scored exercises are like round pegs. They pass easily from one end of the pipe to the other. But there are square and triangular pegs: student-student and teacher-student relationships, arguments, open problems, performance tasks, projects, modeling, and rich assessments. These pegs, right now, do not flow through that round pipe well at all.
- 3D Printed Portraiture: Past, Present, and Future — impressive collection of 3D scans of museum collections of portraiture. Check out his downloadable design files. (via Bruce Sterling)
- Versu — interactive storytelling, with AI and conversation modeling.
- Weird Things Found on Taobao (NSFW) — this is what I never ow my head. (via Beta Knowledge)
Open Pushing Innovation, Clear Intentions, Druids vs Engineers, and Reimagined Textbooks
- Design Like Nobody’s Patenting Anything (Wired) — profile of Maker favourites Sparkfun. Instead of relying on patents for protection, the team prefers to outrace other entrants in the field. “The open source model just forces us to innovate,” says Boudreaux. “When we release something, we’ve got to be thinking about the next rev. We’re doing engineering and innovating and it’s what we wanna be doing and what we do well.”
- Agree to Agree — why I respect my friend David Wheeler: his Design Scene app, which features daily design inspiration, obtains prior written permission to feature the sites because doing so is not only making things legally crystal clear, but also makes his intentions clear to the sites he’s linking to. He’s shared the simple license they request.
- The Coming Fight Between Druids and Engineers (The Edge) — We live in a time when the loneliest place in any debate is the middle, and the argument over technology’s role in our future is no exception. The relentless onslaught of novelties technological and otherwise is tilting individuals and institutions alike towards becoming Engineers or Druids. It is a pressure we must resist, for to be either a Druid or an Engineer is to be a fool. Druids can’t revive the past, and Engineers cannot build technologies that do not carry hidden trouble. (via Beta Knowledge)
- Reimagining Math Textbooks (Dan Meyer) — love this outline of how a textbook could meaningfully interact with students, rather than being recorded lectures or PDF versions of cyclostyled notes and multichoice tests. Rather than using a generic example to illustrate a mathematical concept, we use the example you created. We talk about its perimeter. We talk about its area. The diagrams in the margins change. The text in the textbook changes. Check it out — they actually built it!
Panelists at the inaugural NYC Publishing Innovators Meetup discuss changing publishers' roles.
The NYC Publishing Innovators Meetup group held its inaugural roundtable in its quarterly speaker series in July. Panelists, led by Kat Meyer as moderator, included: Ned Lomigora, co-founder of Zeeen.com; Diane Gedymin, executive editor at Turner Publishing; Peter Balis, director of online sales, John Wiley & Sons; Linda Holliday, CEO of Semi-Linear; Jesse Potash, founder, PubSlush, and; Michelle Toth, founder, 617Books. The thesis was: “What role can publishers play in supporting a direct relationship between readers and authors?” The discussion was energetic, but everyone agreed on one thing: the times, they are a-changin’.
Key points from the full discussion include:
- Where there’s a will, there’s a way — Utilizing technology, authors with the time and will to publish and market their books can bypass traditional publishers. Technology “is the great enabler and democratizer.” [Begins at the 13:20 mark.]
- Is it good? — Quality content matters; curation is a valuable role for professionals, from freelancers to traditional publishers, but a panelist postulates that an alternate path can be found in the tools available to authors who self-publish, including community. [Begins at 24:05.]
- Should publishers worry about losing big authors to self-publishing? — If traditional publishers are going to continue to add marketing value, they need to master the new technology toolset and grow it. Publishers lag behind other industry leaders as to what they do online. [Begins at 34:19.]
- The distance between readers and writers is shrinking — Whoever owns the sale owns the relationship with readers, and effective marketing is key to establishing that relationship. [Begins at 38:05.]
- What is distribution in today’s world? — A spirited discussion begins with the declaration that you can’t distribute a book “with the push of a button.” Publishers create books in multiple formats sent to multiple vendors for sale via multiple channels, with metadata included for discovery purposes. [Begins at 47:02.]
- Transparency in e-publishing — Peter Balis talks about the complex process of publishing in various formats, information that should be shared with aspiring authors who want to self-publish and self-distribute. [Begins at 56:00 with insightful follow-up comments starting at 1:05:40.]
- Our understanding of what a publisher is is changing — Jesse Potash addresses changing roles and perceptions, and how experts can potentially replace certain roles publishers currently fill. [Begins at 1:00:25.]
- Branding — A great discussion about the role branding is playing in today’s world starts with a question from the audience. [Begins at 1:25:21.]
Subscription sales models tested, a "holy trinity" of web opportunities missed, and publishing's future assessed.
Here are a few stories from the publishing space that caught my attention this week.
Publishers test subscription model waters
TED Books launched a new app this week, TED Books for iOS, that not only allows them to sell directly to consumers, but also to experiment with a subscription sales model. Laura Hazard Owen at PaidContent notes that the app also is built on the Atavist publishing platform, which allows for audio features and embedded video. Hazard Owen describes how the app sales model works:
“Readers can buy the books a la carte for $2.99 each or can purchase a subscription: $14.99 for three months of books. That price includes six books, with one new one delivered every two weeks. ‘Founding subscribers’ — those who sign up in the first 90 days — get free access to all the books in the back catalog. (Authors are paid advances and also get a royalty each time their book is downloaded.)”
Jacqui Cheng at Ars Technica took a hands-on look at the app and concluded “that book and subscription prices were right in the sweet spot, though the app itself (while functional) could use a little more polish before it becomes great.” Her observations include issues with subscribers not being able to preview content before downloading; the comment system only applies to books as a whole — there’s no way to highlight a section and comment within the book; and comments also are only viewable to those who’ve already purchased the book, not to potential book buyers. Glitches in social media sharing features, however, seemed to present the most frustrations. Cheng writes:
“I tried to share a TED Book over Facebook via the app, but when I tapped the Facebook option, a white screen came up in the center for a second and then went away. And when I tapped the Twitter button, it simply brought up a blank Twitter box like the one built into the rest of iOS. There was nothing attached — no book summary, no screenshot, not even a link to TED for my Twitter friends to click on. The e-mail sharing option only starts a new e-mail with a picture of the book cover attached. Needless to say, I was pretty disappointed with the sharing options here — they almost may as well not even be included in the app for how limited they are by default.”
You can read Cheng’s entire account of the app here.
In other subscription experiment news, Next Issue launched its all-you-can-read magazine subscription app for iOS this week, a few months after launching on Android. Laura Hazard Owen reports at PaidContent that the platform currently offers 39 titles, “with more expected later this year,” and outlines the various subscription options, from $1.99 to $14.99 per month. But is it worth the money? Hazard Owen concluded that the $14.99 premium subscription ought to be a bargain for her family, “except it doesn’t include print issues and two of the magazines [they] subscribe to, Martha Stewart Living and the Economist, aren’t available, at least for now.” Lauren Indvik at Mashable also addressed the value proposition and notes: “According to the Bureau of Labor Statistics’s 2010 Consumer Expenditure Survey, the average American household spends $100 per year on reading materials, a category that includes books, newspapers and magazines.”
Value aside, is it even a model that will work in the age of digital disruption? Mathew Ingram argues at GigaOm that the biggest problem Next Issue faces is that its model of selling entire magazines doesn’t fit the way people are starting to consume content — articles-at-a-time, Flipboard style — and that the platform is “paving a cow path.” Ingram also describes the bigger picture issue that is plaguing magazines as well as newspapers:
“If Next Issue were to pull individual articles out of its magazines and collect them based on popularity or some other algorithm — or made it easy for readers to share individual articles and other content outside the walled garden of the app itself — that might make it more appealing to those who have gotten used to a Flipboard-style model for consuming content. But it’s not clear that magazine publishers would be interested in doing that. For them, the game is about increasing circulation figures so they can try to keep their advertising revenues from bottoming out as print-based revenue continues to decline.”
You can read more on Ingram’s thoughts here.
MIT's Technology Review ditch apps for HTML5, B&N needs to balance sales, and Sara Nelson heads to Amazon.
The publisher of MIT's Technology Review talks apps and HTML5, RWW's Antone Gonsalves reviews B&N's chances of survival, and Amazon hires Sara Nelson.
Verane Pick on what's involved in a transmedia operation.
In this TOC podcast, Verane Pick talks about her work at Counter Intelligence Media. She also talks about gaming mechanisms and hints that gaming techniques may become an "engagement silo" in a future project.
Don Linn on the DOJ's lawsuit and the shifting ebook landscape.
Don Linn, president at Firebrand Associates, shares insights into the DOJ lawsuit and offers his take on what lies ahead for publishers and readers.