ENTRIES TAGGED "future of search"

Bing's Sanaz Ahari on Query Level Categorization (1 of 2)

Bing's Sanaz Ahari on Query Level Categorization (1 of 2)

A couple of weeks ago Bing had a small search summit for analysts, bloggers, SEO experts, entrepreneurs and advertisers. It was held in Bellevue; they put us up in the hotel and fed us. While there we received demos from Bing project teams. I was able to snag an interview with Sanaz Ahari, Lead PM on Bing. She led the team that developed the categories you see on a Bing web search. The interview was based on the slides from her presentation at the event. I have posted the significant images from her slides. The first portion of the interview focuses on how the Bing team handles Query level categorization and some of the problems they face.

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