"Hardware Startup" entries

Buy “The Hardware Startup: Building Your Product, Business, and Brand,” by Renee DiResta, Brady Forrest, and Ryan Vinyard. Note: this post is an excerpt from the book.

Hardware founders should strive for hypothesis-driven development and validate their ideas with customers as early as possible. This can be done before or alongside the prototyping process, but it should absolutely be done before moving toward tooling.

Changing your design or switching technologies becomes much more expensive once you’ve moved beyond a prototype, so it’s important to get it right the first time.

The foundation of effective validated learning is conversation. You want to talk to — and, more importantly, listen to — several distinct groups of people who will be critical to your success as a company.

Your fellow hardwarians

The first group of helpers on the road to building your product are fellow hardware founders. Not everyone within the hardware community is a potential customer who will help you unearth the roots of a particular pain point. But within this community are the people who have done it before. They have extensive experience and can provide invaluable guidance for specific problems. They’ll help you reduce waste in the production process. Certain steps in the development process, such as finding a contract manufacturer, are often driven by word-of-mouth referrals. Networking with other founders building products in your space will give you a better chance of getting these things right the first time. Read more…