"Hardware Startup" entries
How to validate your idea, and get your community engaged.
Buy “The Hardware Startup: Building Your Product, Business, and Brand,” by Renee DiResta, Brady Forrest, and Ryan Vinyard. Note: this post is an excerpt from the book.
Hardware founders should strive for hypothesis-driven development and validate their ideas with customers as early as possible. This can be done before or alongside the prototyping process, but it should absolutely be done before moving toward tooling.
Changing your design or switching technologies becomes much more expensive once you’ve moved beyond a prototype, so it’s important to get it right the first time.
The foundation of effective validated learning is conversation. You want to talk to — and, more importantly, listen to — several distinct groups of people who will be critical to your success as a company.
Your fellow hardwarians
The first group of helpers on the road to building your product are fellow hardware founders. Not everyone within the hardware community is a potential customer who will help you unearth the roots of a particular pain point. But within this community are the people who have done it before. They have extensive experience and can provide invaluable guidance for specific problems. They’ll help you reduce waste in the production process. Certain steps in the development process, such as finding a contract manufacturer, are often driven by word-of-mouth referrals. Networking with other founders building products in your space will give you a better chance of getting these things right the first time. Read more…
Entering the hardware space is easier than ever. Succeeding is a different matter.
Because of recent innovations in prototyping, crowdfunding, marketing, and manufacturing, it has never been easier — or cheaper — to launch a hardware startup than it is now. But while turning a hardware project into a product is now relatively easy, doing it successfully is still hard.
Renee DiResta and Ryan Vinyard, co-authors of The Hardware Startup, recently got together with Solid Conference chair Jon Bruner to discuss the startup landscape in hardware and the IoT, and what entrepreneurs need to know to build their businesses. Read more…