"harpercollins" entries

Early Look at HarperCollins' Social Network for Writers

HarperCollins' social network for burgeoning authors, Authonomy, is now in private beta. Booktwo.org provides an analysis: The real challenge, of course, is to persuade wannabe writers to post their work at all — in my own personal experience, unpublished writers are terrified of their work being 'stolen', enough to be suspicious of publishers themselves, let alone your average web…

Small Publishers See Similarities in New HarperCollins Unit

Speaking with the The New York Observer, small publishers say they've for years employed the author/retail strategies recently embraced by HarperCollins' new imprint. "This is exactly what we've been talking about and attempting to do to varying degrees all along,’" said Richard Nash, publisher of Soft Skull Press. “But I don’t think they [HarperCollins] were like, 'oh, let’s look…

Survey of Publisher and Author Reaction to HarperCollins Move

HarperCollins' new no-return/low-advance business is generating plenty of discussion. Kassia Krozser from BookSquare: If HC can pull this off, it will restore my faith in humanity. In a low-margin business, it just makes sense for everybody. And now that printing presses are moving ever-closer to true on-demand printing, the crazy process of overprinting in anticipation of theoretical demand can end….

Roundup: No Returns for New HarperCollins Unit, Amazon's Mobile TextBuyIT, Publisher Staffers Get Sony Readers, Ebook Shortage, Custom Cookbooks

Weekly news roundup: HarperCollins' new unit won't accept retailer returns; Amazon unveils TextBuyIT mobile texting service; Major publishers give Sony Readers to employees; A look at big publishers and ebooks; Custom cookbooks printed through a social network.

"Prince Caspian" Gets Read It Before You See It Campaign

In anticipation of the upcoming Narnia sequel, HarperCollins is using Facebook, widgets and Web marketing for a "read it before you see it" campaign.