- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (PDF) — We ﬁnd that new and infrequent users are positively inﬂuenced by ads but that existing loyal users whose purchasing behavior is not inﬂuenced by paid search account for most of the advertising expenses, resulting in average returns that are negative. We discuss substitution to other channels and implications for advertising decisions in large ﬁrms. eBay-commissioned research, so salt to taste. (via Guardian)
- Google’s Help for Hacked Webmasters — what it says.
- 14 Lousy Web Design Trends Making a Comeback Thanks to HTML 5 — “mystery meat icons” a pet bugbear of mine.
- The Human Microbiome 101 (SlideShare) — SciFoo alum Jonathan Eisen’s talk. Informative, but super-notable for “complexity is astonishing, massive risk for false positive associations”. Remember this the next time your Big Data Scientist (aka kid with R) tells you one surprising variable predicts 66% of anything. I wish I had the audio from this talk!
ENTRIES TAGGED "HTML5"
Search Ads Meh, Hacked Website Help, Web Design Sins, and Lazy Correlations
Ethical Machines, Fault Tolerance, Offline HTML5, and Doomy Data
- Moral Machines — it will no longer be optional for machines to have ethical systems. Your car is speeding along a bridge at fifty miles per hour when errant school bus carrying forty innocent children crosses its path. Should your car swerve, possibly risking the life of its owner (you), in order to save the children, or keep going, putting all forty kids at risk? If the decision must be made in milliseconds, the computer will have to make the call. (via BoingBoing)
- Hystrix — a latency and fault tolerance library designed to isolate points of access to remote systems, services and 3rd party libraries, stop cascading failure and enable resilience in complex distributed systems where failure is inevitable. More information. (via Tom Loosemore)
- Offline First: A Better HTML5 Experience — can’t emphasize how important it is to have offline functionality for the parts of the world that don’t have blanket 3G/LTE/etc coverage. (280 south from SF, for example).
- Disaster of Biblical Proportions (Business Insider) — impressive collection of graphs and data showing commodity prices indicate our species is living beyond its means.
Designers and Coders, Randomised Parachute Trials, Testing HTML5 Features, and Backbone Book
- Code Talks and Designers Don’t Speak the Language (Crystal Beasley) — Many of the bugs, however, require a deep understanding of why the product exists in the marketplace and a thorough understanding of the research that underpins the project. These strategic questions are analogous to what a software architect would do. I was on the Persona project full time for three months before I felt confident making significant choices about UX.
- Parachute use to prevent death and major trauma related to gravitational challenge: systematic review of randomised controlled trials (British Medical Journal) — you don’t need to subscribe to appreciate this.
- html5test — see how the browsers stack up in features and compliance.
- Backbone Fundamentals — A creative-commons book on Backbone.js for beginners and advanced users alike.
Publisher moves lean toward HTML5, MIT students present news reporting solutions, and Penguin and Macmillan respond to the DOJ.
Some are sticking with apps, but many publishers are choosing HTML5-based solutions; students at MIT have solutions for news; and Penguin and Macmillan tell the DOJ they weren't involved in price fixing.
Budget App, Health Insurance Data, Perl Release, and HTML5 WYSIWYG Editor
- New Zealand Government Budget App — when the NZ budget is announced, it’ll go live on iOS and Android apps. Tablet users get details, mobile users get talking points and speeches. Half-political, but an interesting approach to reaching out to voters with political actions.
- Health Care Data Dump (Washington Post) — 5B health insurance claims (attempted anonymized) to be released. Researchers will be able to access that data, largely using it to probe a critical question: What makes health care so expensive?
- Perl 5.16.0 Out — two epic things here: 590k lines of changes, and announcement quote from Auden. Auden is my favourite poet, Perl my favourite programming language.
- WYSIHTML5 (GitHub) — wysihtml5 is an open source rich text editor based on HTML5 technology and the progressive-enhancement approach. It uses a sophisticated security concept and aims to generate fully valid HTML5 markup by preventing unmaintainable tag soups and inline styles.
Platform lock-in and questionable longevity make the iPad a better investment than an ereader.
Ereaders may have their place now, but shifts toward the web and HTML5 make the iPad a wiser and more enduring choice for digital reading.
MIT's Technology Review ditch apps for HTML5, B&N needs to balance sales, and Sara Nelson heads to Amazon.
The publisher of MIT's Technology Review talks apps and HTML5, RWW's Antone Gonsalves reviews B&N's chances of survival, and Amazon hires Sara Nelson.
Microsoft invests in B&N, Target evicts Amazon, and ebooks teeter on the brink of extinction (perhaps).
B&N’s Nook gets Microsoft’s bankroll and will soon incorporate NFC, Amazon loses its shelf space at Target, and a publishing platform architect makes a strong argument for the end of ebooks.