O’Reilly’s new beta site puts the focus on learning and ideas.
Some while back, we realized that O’Reilly is really in the education business — very specifically, the self-education and self-improvement business. People read our books, come to our events, and watch our videos because they need new skills and have the discipline and initiative to seek them out on their own. In a lot of ways, the history of the company has been searching out new ways to achieve the same goal, which 15 years ago I articulated as “changing the world by spreading the knowledge of innovators.”
That goal requires us to notice the ideas and technologies that are new and important; to find the people who have figured out how to make the most of those technologies; and of the people who’ve figured it out, to discover who has the willingness and the ability to invest in helping others to follow in their footsteps. Over time, pursuit of our goal has also required us to learn how to write, edit, publish, and distribute books; to run events that bring people together to learn from each other; and (more recently), to develop video training courses and other online learning products.
We aren’t the only ones who’ve noticed that O’Reilly is a learning company. I was delighted to see oreilly.com chosen as the #1 online course provider, ahead of MOOCs, video training companies, and others who explicitly position themselves as training providers. I like to think that the breadth of ways that we give people to learn — print, video, in-person, and interactive online — is unique because it doesn’t restrict itself to people who have one single learning style.
All of this is by way of explaining the redesign that we’re rolling out at beta.oreilly.com. Over the years, we’d let oreilly.com become mostly a front end for ecommerce, selling access to books and videos and conference seats, with a dose of reporting and advocacy on the side. Read more…