- Why The Banner Ad is Heroic — enough to make Dave Eggers cry. Advertising triumphalism rampant.
- Udacity/Thrun Profile — A student taking college algebra in person was 52% more likely to pass than one taking a Udacity class, making the $150 price tag–roughly one-third the normal in-state tuition–seem like something less than a bargain. In which Udacity pivots to hiring-sponsored workforce training and the new educational revolution looks remarkably like sponsored content.
- Amazon is Building Substations (GigaOm) — the company even has firmware engineers whose job it is to rewrite the archaic code that normally runs on the switchgear designed to control the flow of power to electricity infrastructure. Pretty sure that wasn’t a line item in the pitch deck for “the first Internet bookstore”.
- Panoramic Images — throw the camera in the air, get a 360×360 image from 36 2-megapixel lenses. Not sure that throwing was previously a recognised UI gesture.
Ad Triumphalism, Education Not Transformed, Bookstore Infrastructure, and Tossable Camera
Simplifying IT automation
IT infrastructure should be simpler to automate. A new method of describing IT configurations and policy as data formats can help us get there. To understand this conclusion, it helps to understand how the existing tool chains of automation software came to be.
In the beginnings of IT infrastructure, administrators seeking to avoid redundant typing wrote scripts to help them manage their growing computer hordes. The development of these inhouse automation systems were not without cost; each organization built its own redundant tools. As scripting gurus left an organization, these scripts were often very difficult to maintain by new employees.
As we all know by the huge number of books written on the topic, software development sometimes has a large amount of time investment required to do it right. Systems management software is especially complex, due to all the possible variables and corner cases to be managed. These inhouse scripting systems often grew to be fragile.
Salesforce's recent investments suggest it's building a developer-centric suite of tools for the cloud.
Have you ever seen Salesforce’s “no software” graphic? It’s the word “software” surrounded by a circle with a red line through it. Here’s a picture of the related (and dancing) “no software” mascot.
Now, if you consider yourself a developer, this is a bit threatening, no? Imagine sitting at a Salesforce event in 2008 in Chicago while Salesforce.com’s CEO, Marc Benioff, swiftly works an entire room of business users into an anti-software frenzy. I was there to learn about Force.com, and I’ll summarize the message I understood four years ago as “Not only can companies benefit from Salesforce.com, they also don’t have to hire developers.”
The message resonated with the audience. Salesforce had been using this approach for a decade: Don’t buy software you have to support, maintain, and hire developers to customize. Use our software-as-a-service (SaaS) instead. The reality behind Salesforce’s trajectory at the time was that it too needed to provide a platform for custom development.
Salesforce’s dilemma: They needed developers
This “no software” message was enough for the vast majority of the small-to-medium-sized business (SMB) market, but to engage with companies at the largest scale, you need APIs and you need to be able to work with developers. At the time, in 2008, Salesforce was making moves toward the developer community. First there was Apex, then there was Force.com.
In 2008, I evaluated Force.com, and while capable, it didn’t strike me as something that would appeal to most developers outside of existing Salesforce customers. Salesforce was aiming at the corporate developers building software atop competing stacks like Oracle. While there were several attempts to sell it as such, it wasn’t a stand-alone product or framework. In my opinion, no developer would assess Force.com and opt to use it as the next development platform.
This 2008 TechCrunch article announcing the arrival of Salesforce’s Developer-as-a-Service (DaaS) platform serves as a reminder of what Salesforce had in mind. They were still moving forward with an anti-software message for the business while continuing to make moves into the developer space. Salesforce built a capable platform. Looking back at Force.com, it felt more like an even more constrained version of Google App Engine. In other words, capable and scalable, but at the time a bit constraining for the general developer population. Don’t get me wrong: Force.com wasn’t a business failure by any measure; they have an impressive client list even today, but what they didn’t achieve was traction and awareness among the developer community. Read more…
What we mean by "operations," and how it's changed over the years.
NoOps, DevOps — no matter what you call it, operations won’t go away. Ops experts and development teams will jointly evolve to meet the challenges of delivering reliable software to customers.
Developers with a creative streak don't get to opt out of security.
Developer "artists" who think they're too good to address vulnerabilities in operating systems and applications must shoulder blame for insecure systems.
If we don't demand more secure development infrastructure, we get to do it ourselves.
The news is constantly full of companies and organizations falling victim to exploits. Software developers spend a great deal of our time defending against them. But why should they have to bother at all?
Shifts for sysadmins and a surprising use for Chef.
OpsCode chief community officer Jesse Robbins discusses cloud infrastructure automation and the most surprising use of Chef he's seen so far.
"Inside Cyber Warfare" author Jeffrey Carr discusses current security trends.
Is an attack on a U.S. business' network an attack on the U.S. itself? "Inside Cyber Warfare" author Jeffrey Carr discusses the intermingling of corporate and government interests in this interview.
Smart Meter Snitches, Company Culture, Text Classification, and Live Face Substitution
- Smart Hacking for Privacy — can mine smart power meter data (or even snoop it) to learn what’s on the TV. Wow. (You can also watch the talk). (via Rob Inskeep)
- Conditioning Company Culture (Bryce Roberts) — a short read but thought-provoking. It’s easy to create mindless mantras, but I’ve seen the technique that Bryce describes and (when done well) it’s highly effective.
- hydrat (Google Code) — a declarative framework for text classification tasks.
- Dynamic Face Substitution (FlowingData) — Kyle McDonald and Arturo Castro play around with a face tracker and color interpolation to replace their own faces, in real-time, with celebrities such as that of Brad Pitt and Paris Hilton. Awesome. And creepy. Amen.