ENTRIES TAGGED "interactivity"

A Look at Book Publishing's Opportunities in Digital Marketing

Richard Bawden and Mark Harding from KPMG discuss future scenarios for book marketing and product enhancement: With virtual worlds like Second Life and social networking destined to splinter into hubs focused on shared interests, publishers and retailers are in a strong position to leverage people's love of books … Publishers must also consider how books on screen can enhance…

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Adobe Eyes Interactivity in Ebooks

Adobe just launched the Open Screen Project, an initiative designed to easily move content and applications across devices: This initiative provides one more motivation for adopting Flash for rich media and interactivity to take eBooks beyond static paper-like experiences and make digital content more compelling to consumers … More and more, digital publications — whether downloaded or consumed online…

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