"leapfrog" entries

A war story, a Kindle Single, and hope for long-form journalism

Marc Herman on why he published "The Shores of Tripoli" as a Kindle Single.

Instead of walking his latest long-form story door to door, freelance journalist Marc Herman decided to blaze his own trail — he published the story as a Kindle Single. In this interview he talks about the Kindle Single experience and offers his take on the future of journalism.

Books as a service: How and why it works

Will a "Netflix for ebooks" catch on? 24Symbols is counting on it.

24Symbols, a kind of Netflix for ebooks, aims to benefit readers and publishers alike. Company co-founder Justo Hildago outlines the books-as-a-service model in this interview.

How one newspaper rebooted its workflow with Google Docs and WordPress

Goodbye clunky CMS. Hello low-cost agility.

The Bangor Daily News addressed its digital workflow issues with a creative new system built on Google Docs and WordPress. William Davis, the newspaper's online editor and the system's architect, explains how it works and why they did it.

Want to succeed in online content? Get small, be open, go free

Formation Media CEO Sam Jones on how fading publishing brands can be reborn on the digital side.

Formation Media CEO Sam Jones discusses his recipe for online content success: It has to be free, it has to be widely available, and publishers must operate at a web-appropriate scale.

A bird app that adapts on the fly

BirdsEye shows what's possible when a reference app embraces mobile.

Sprucing up content and adding a search tool isn't enough for reference apps to remain relevant. Publishers should take a note from BirdsEye, a birding app that's tapping the real potential of mobile technology.

What publishers can and should learn from "The Elements"

Theodore Gray on true interactivity and apps vs. ebooks.

Theodore Gray, author/creator of "The Elements," shares his thoughts on interactivity in ebooks, why programmers should be treated like authors, and why he believes the print form will continue to exist for quite some time.