"location data" entries
Google requires quid for its quo, but it offers something many don’t: user data access.
Despite some misgivings about the company’s product course and service permanence (I was an early and fanatical user of Google Wave), my relationship with Google is one of mutual symbiosis. Its “better mousetrap” approach to products and services, the width and breadth of online, mobile, and behind-the-scenes offerings saves me countless hours every week in exchange for a slice of my private life, laid bare before its algorithms and analyzed for marketing purposes.
I am writing this on a Chromebook by a lake, using Google Docs and images in Google Drive. I found my way here, through the thick underbrush along a long since forgotten former fishmonger’s trail, on Google Maps after Google Now offered me a glimpse of the place as one of the recommended local attractions.
Admittedly, having my documents, my photos, my to-do lists, contacts, and much more on Google, depending on it as a research tool and mail client, map provider and domain host, is scary. And as much as I understand my dependence on Google to carry the potential for problems, the fact remains that none of those dependencies, not one shred of data, and certainly not one iota of my private life, is known to the company without my explicit, active, consent. Read more…