ENTRIES TAGGED "market analysis"

State of the Computer Book Market – Mid-Year 2009

State of the Computer Book Market – Mid-Year 2009

The market has been on a steady decline since mid-2008 and has continued downward right through the first half of 2009. And there are very few signs that the book-buying slump is going to turn around anytime soon. Overall, the market saw 595,821 fewer units sold in the first half of 2009 than were sold in the same period of 2008. Although we do not have data to show the trends between 2000 and 2003, the market performance this year is the worst we’ve seen since the fall of of 2001. You’ll notice in the chart below that the seasonal patterns have remained consistent, but sales are at a much lower volume than any previous year.

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State of the Computer Book Market 2008, Part 3: The Publishers

State of the Computer Book Market 2008, Part 3: The Publishers

In this third installment, (see part one and part two; part four to come later this week), we will look at how Publishers fared in 2007 when compared to 2006. The chart below shows our dashboard view of the Large publishers’ results for 2007. The most notable factor is that Wiley continues to hold the leading spot as the largest publisher, with 30% market share of units sold, while Pearson lost 2% market share and O’Reilly gains 1%. (We’ll look at revenue share later in the analysis.)

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