ENTRIES TAGGED "marketing data"

Big data and the “Big Lie”: the challenges facing big brand marketers

The challenge for companies of all sizes is how best to integrate the Don Drapers and the data scientists.

Previously, I wrote about the future of marketing being a fusion of the art of storytelling with the specificity of data and the objectivity of analytics.  Consumer attention is shifting from TV, print, and radio to digital, which has made tailored, real-time engagement with customers both possible and increasingly necessary. In a world of proliferating channels and constant…
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