ENTRIES TAGGED "media"

The media-marketing merge

Can good content come from pay-to-play relationships?

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: “It’s quite simply a tenancy fee. A licensing fee that the marketer pays every single month. It’s based on a minimum of…
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Four short links: 20 March 2013

Four short links: 20 March 2013

"Piracy" Good for Sales, Digital Humanities, Javascript Source Formatting, and Research by BotNet

  1. Digital Music Consumption on the Internet: Evidence from Clickstream Data (Scribd) — The goal of this paper is to analyze the behavior of digital music consumers on the Internet. Using clickstream data on a panel of more than 16,000 European consumers, we estimate the effects of illegal downloading and legal streaming on the legal purchases of digital music. Our results suggest that Internet users do not view illegal downloading as a substitute to legal digital music. Although positive and significant, our estimated elasticities are essentially zero: a 10% increase in clicks on illegal downloading websites leads to a 0.2% increase in clicks on legal purchases websites. Online music streaming services are found to have a somewhat larger (but still small) effect on the purchases of digital sound recordings, suggesting complementarities between these two modes of music consumption. According to our results, a 10% increase in clicks on legal streaming websites lead to up to a 0.7% increase in clicks on legal digital purchases websites. We find important cross country difference in these effects. A paper from the EU commission’s in-house science service. (via Don Christie)
  2. Six Degrees of Francis Bacon — data-driven research into “the early-modern social network”. (via Jonathan Gray)
  3. jsshaperan extensible framework for JavaScript syntax tree shaping. Super-powerful source code reformatter & more for Javascript.
  4. Internet Census 2012 — scanning the net via botnet. Appalling how many unsecured devices are directly connected to the net. Also appalling how underused the address space is.
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Why I’m changing my tune on paywalls

A Pew report says paywalls could yield content that justifies a price tag.

The Pew Research Center is out with its annual “State of the News Media” report. Much of it is what you’d expect: newspapers and local television are struggling, mobile is rising, digital revenue hasn’t — and can’t — replace traditional print revenue, and on and on. But read carefully, and you’ll find hope. For example, Pew says the embrace…
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Four short links: 20 February 2013

Four short links: 20 February 2013

Corporate Networks, SimCity Analysis, Monetizing Memes, and Javascript Autocomplete

  1. The Network of Global Control (PLoS One) — We find that transnational corporations form a giant bow-tie structure and that a large portion of control flows to a small tightly-knit core of financial institutions. [...] From an empirical point of view, a bow-tie structure with a very small and influential core is a new observation in the study of complex networks. We conjecture that it may be present in other types of networks where “rich-get-richer” mechanisms are at work. (via The New Aesthetic)
  2. Using SimCity to Diagnose My Home Town’s Traffic Problems — no actual diagnosis performed, but the modeling and observations gave insight. I always feel that static visualizations (infographics) are far less useful than an interactive simulation that can give you an intuitive sense of relationships and behaviour. once I’d built East Didsbury, the strip of shops in Northenden stopped making as much money as they once were, and some were even beginning to close down as my time ran out. Walk along Northenden high street, and you’ll know that feeling.
  3. How the Harlem Shake Went from Viral Sideshow to Global Meme (The Verge) — interesting because again the musician is savvy enough (and has tools and connections) to monetize popularity without trying to own every transaction involving his idea. Baauer and Mad Decent have generally been happy to let a hundred flowers bloom, permitting over 4,000 videos to use an excerpt of the song but quietly adding each of them to YouTube’s Content ID database, asserting copyright over the fan videos and claiming a healthy chunk of the ad revenue for each of them.
  4. typeahead.js (GitHub) — Javascript library for fast autocomplete.
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Four short links: 14 February 2013

Four short links: 14 February 2013

Malware Industrial Complex, Indies Needed, TV Analytics, and HTTP Benchmarking

  1. Welcome to the Malware-Industrial Complex (MIT) — brilliant phrase, sound analysis.
  2. Stupid Stupid xBoxThe hardcore/soft-tv transition and any lead they feel they have is simply not defensible by licensing other industries’ generic video or music content because those industries will gladly sell and license the same content to all other players. A single custom studio of 150 employees also can not generate enough content to defensibly satisfy 76M+ customers. Only with quality primary software content from thousands of independent developers can you defend the brand and the product. Only by making the user experience simple, quick, and seamless can you defend the brand and the product. Never seen a better put statement of why an ecosystem of indies is essential.
  3. Data Feedback Loops for TV (Salon) — Netflix’s data indicated that the same subscribers who loved the original BBC production also gobbled down movies starring Kevin Spacey or directed by David Fincher. Therefore, concluded Netflix executives, a remake of the BBC drama with Spacey and Fincher attached was a no-brainer, to the point that the company committed $100 million for two 13-episode seasons.
  4. wrka modern HTTP benchmarking tool capable of generating significant load when run on a single multi-core CPU. It combines a multithreaded design with scalable event notification systems such as epoll and kqueue.
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Looking at the many faces and forms of data journalism

Leading experts on data-driven storytelling came together in our recent Google+ Hangout.

Over the past year, I’ve been investigating data journalism. In that work, I’ve found no better source for understanding the who, where, what, how and why of what’s happening in this area than the journalists who are using and even building the tools needed to make sense of the exabyte age. Yesterday, I hosted a Google Hangout with…
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Four short links: 5 February 2013

Four short links: 5 February 2013

Web Tooltips, Free Good Security Book, Netflix Economics, and Firewire Hackery

  1. toolbar — tooltips in jQuery, cf hint.css which is tooltips in CSS.
  2. Security Engineering — 2ed now available online for free. (via /r/netsec)
  3. Economics of Netflix’s $100M New Show (The Atlantic) — Up until now, Netflix’s strategy has involved paying content makers and distributors, like Disney and Epix, for streaming rights to their movies and TV shows. It turns out, however, the company is overpaying on a lot of those deals. [...] [T]hese deals cost Netflix billions.
  4. Inceptiona FireWire physical memory manipulation and hacking tool exploiting IEEE 1394 SBP-2 DMA. The tool can unlock (any password accepted) and escalate privileges to Administrator/root on almost* any powered on machine you have physical access to. The tool can attack over FireWire, Thunderbolt, ExpressCard, PC Card and any other PCI/PCIe interfaces. (via BoingBoing)
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Four short links: 30 January 2013

Four short links: 30 January 2013

Cheap Attack Drones, Truth Filters, Where Musicians Make Money, and Dynamic Pricing From Digitized Analogue Signals

  1. Chinese Attack UAV (Alibaba) — Small attack UAV is characterized with small size, light weight, convenient carrying, rapid outfield expansion procedure, easy operation and maintenance; the system only needs 2-3 operators to operate, can be carried by surveillance personnel to complete the attack mission. (via BoingBoing)
  2. TruthTeller Prototype (Washington Post) — speech-to-text, then matches statements against known facts to identify truth/falsehoods. Still a prototype but I love that, in addition to the Real Time Coupon Specials From Hot Singles Near You mobile advertising lens, there might be a truth lens that technology helps us apply to the world around us.
  3. Money from Music: Survey Evidence on Musicians’ Revenue and Lessons About Copyright Incentives — 5,000 American musicians surveyed, For most musicians, copyright does not provide much of a direct financial reward for what they are producing currently. The survey findings are instead consistent with a winner-take-all or superstar model in which copyright motivates musicians through the promise of large rewards in the future in the rare event of wide popularity. This conclusion is not unfamiliar, but this article is the first to support it with empirical evidence on musicians’ revenue. (via TechDirt)
  4. Max Levchin’s DLD13 KeynoteI believe the next big wave of opportunities exists in centralized processing of data gathered from primarily analog systems. [...] There is also a neat symmetry to this analog-to-digtail transformation — enabling centralization of unique analog capacities. As soon as the general public is ready for it, many things handled by a human at the edge of consumption will be controlled by the best currently available human at the center of the system, real time sensors bringing the necessary data to them in real time.
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Four short links: 14 January 2013

Four short links: 14 January 2013

Open Source Metrics, BitTorrent to TV, Tumblr Value, and Variable Fiction

  1. Open Source MetricsTalking about the health of the project based on a single metric is meaningless. It is definitely a waste of time to talk about the health of a project based on metrics like number of software downloads and mailing list activities. Amen!
  2. BitTorrent To Your TVThe first ever certified BitTorrent Android box goes on sale today, allowing users to stream files downloaded with uTorrent wirelessly to their television. The new set-top box supports playback of all popular video formats and can also download torrents by itself, fully anonymously if needed. (via Andy Baio)
  3. Tumblr URL Culture — the FOO.tumblr.com namespace is scarce and there’s non-financial speculation. People hoard and trade URLs, whose value is that they say “I’m cool and quirky”. I’m interested because it’s a weird largely-invisible Internet barter economy. Here’s a rant against it. (via Beta Knowledge)
  4. Design-Fiction Slider Bar of Disbelief (Bruce Sterling) — I love the list as much as the diagram. He lays out a sliding scale from “objective reality” to “holy relics” and positions black propaganda, 419 frauds, design pitches, user feedback, and software code on that scale (among many other things). Bruce is an avuncular Loki, pulling you aside and messing with your head for your own good.
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Want to analyze performance data for accountability? Focus on quality first.

A data-driven investigation of emergency response times by the Los Angeles Data Desk found larger issues.

Here’s an ageless insight that will endure well beyond the “era of big data“: poor collection practices and aging IT will derail any institutional efforts to use data analysis to improve performance. According to an investigation by the Los Angeles Times, poor record-keeping is holding back state government efforts to upgrade California’s 911 system. As with any database…
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