ENTRIES TAGGED "methodology"

There's Plan A, and then there's the plan that will become your business

There's Plan A, and then there's the plan that will become your business

"Running Lean" author Ash Maurya on startup adaptation and the gift of obscurity.

Drawing from the Lean Startup and other methods, "Running Lean" helps entrepreneurs transform flawed Plan A ideas into viable companies. "Running Lean" author Ash Maurya explains the basics in this interview.

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Open question: Do you trust market research surveys?

Open question: Do you trust market research surveys?

A deluge of recent ebook and ereader research raises a host of methodology questions.

As the publishing industry is inundated with statistics about user behavior, how do we determine if the reported numbers are accurate, and whether they are meaningful?

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