ENTRIES TAGGED "microbiome"
Search Ads Meh, Hacked Website Help, Web Design Sins, and Lazy Correlations
- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (PDF) — We ﬁnd that new and infrequent users are positively inﬂuenced by ads but that existing loyal users whose purchasing behavior is not inﬂuenced by paid search account for most of the advertising expenses, resulting in average returns that are negative. We discuss substitution to other channels and implications for advertising decisions in large ﬁrms. eBay-commissioned research, so salt to taste. (via Guardian)
- Google’s Help for Hacked Webmasters — what it says.
- 14 Lousy Web Design Trends Making a Comeback Thanks to HTML 5 — “mystery meat icons” a pet bugbear of mine.
- The Human Microbiome 101 (SlideShare) — SciFoo alum Jonathan Eisen’s talk. Informative, but super-notable for “complexity is astonishing, massive risk for false positive associations”. Remember this the next time your Big Data Scientist (aka kid with R) tells you one surprising variable predicts 66% of anything. I wish I had the audio from this talk!
Facebook Sociology, Microbiome Mapping, Attention Surplus Disorder, and Makematics
- What Facebook Knows (MIT Tech Review) — Analyzing the 69 billion friend connections among those 721 million people showed that the world is smaller than we thought: four intermediary friends are usually enough to introduce anyone to a random stranger. and our close friends strongly sway which information we share, but overall their impact is dwarfed by the collective influence of numerous more distant contacts—what sociologists call “weak ties.” It is our diverse collection of weak ties that most powerfully determines what information we’re exposed to.
- Human Microbiome Mapped (The Scientist) — the Human Microbiome Project sequenced DNA of bacterial samples collected from 242 healthy volunteers. 3.5 terabytes of data, all accessible through public databases. One fascinating finding: Although each body part is characterised by some signature microbial groups, no species was universally present across every volunteer. “One of the HMP’s original mandates was to define the core microbiome, or the bugs that everyone shares,” said Huttenhower. “It looks like there really aren’t any.”
- Kids Today Not Inattentive (Neuroskeptic) — There’s no evidence that children today are less attentive or more distractible than kids in the past, according to research just published by a team of Pennsylvania psychologists. (via Ed Yong)
- Teaching Makematics at ITP (Greg Borenstein) — Computer vision algorithms, machine learning techniques, and 3D topology are becoming vital prerequisites to doing daily work in creative fields from interactive art to generative graphics, data visualization, and digital fabrication. If they don’t grapple with these subjects themselves, artists are forced to wait for others to digest this new knowledge before they can work with it.