"o’reilly history" entries

If you’ve ever wondered where those O’Reilly animal covers come from …

Edie Freedman reveals how the animal covers came to be and how you can help those same animals stick around.

Exploring ExpectThe exchange often goes like this:

Stranger: “Where do you work?”

Me: “O’Reilly Media.”

Stranger: “O’Reilly …”

[Long pause while he or she works through the various “O’Reilly” outlets — the TV guy, the auto parts company.]

Me: “You know the books with the animals on the covers?”

Stranger: “Oh yeah!”

And off we go. Those covers are tremendous ice breakers.

The story behind those covers is also notable. Our colleague Edie Freedman, O’Reilly’s creative director and the person who first made the connection between animal engravings and programming languages, has written a short piece about the genesis of the O’Reilly animals. If you’ve ever wondered where those animals came from, her post is worth a read.

(Something I learned from Edie’s post: the covers that get the best response feature 1. animals with recognizable faces and 2. animals that are looking directly at the reader.)

Edie’s “Short history of the O’Reilly Animals” is part of a larger effort to raise awareness for the plight of the O’Reilly animals, many of which are critically endangered. You can learn more about the O’Reilly Animals project here.

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Top stories: February 13-17, 2012

Top stories: February 13-17, 2012

A brief history of O'Reilly books, how to think about and create visualizations, the fundamentals of publishing.

This week on O'Reilly: Tim O'Reilly looked back on important titles from O'Reilly's history, Pete Warden explained the thoughts and actions behind his latest visualization, and LeVar Burton reminded the TOC 2012 audience why storytelling matters.

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The stories behind a few O'Reilly "classics"

The stories behind a few O'Reilly "classics"

A look back at "Unix Power Tools," "DNS and Bind," and other O'Reilly titles.

Tim O'Reilly: "It's amazing to me how books I first published more than 20 years ago are still creating value for readers."

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A focus on the stuff that matters most

Steve Jobs shifted Apple's motivation to great products, not profit.

Profit in a business is like gas in a car. You don't want to run out of gas, but neither do you want to think that your road trip is a tour of gas stations.

Comments: 3